A data profile of the people who buy, follow and care about Drama movies in Indonesia — modelled from more than twelve digital signal sources. Drama movies has an estimated audience of 10,581,823 people in Indonesia.
The average Drama movies fan in Indonesia is 33.8 years old, balanced, and lives primarily in West Java.
The audience is concentrated in West Java, East Java, Central Java.
Top brand affinities include Web fiction, Goyang, Film series, with strongest over-indexing on Web fiction (1.95× the country average).
Demographically, the Drama movies audience skews balanced with an average age of 33.8, and over-indexes on personality traits such as Risk Appetite, Individualism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 34 regions tracked by Rascasse.
The typical Drama movies fan in Indonesia is balanced, around 33.8 years old, with strong Risk Appetite tendencies and a notable affinity for Web fiction.
The key figures that characterise the Drama movies profile in Indonesia.
51.0% are female, 49.0% are male, average age 33.8.
| Metric | Value |
|---|---|
| Female | 51.0% |
| Male | 49.0% |
| Average age | 33.8 |
| Estimated audience size | 10,581,823 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 25% | |
| 20-29 | 33% | |
| 30-39 | 21% | |
| 40-49 | 13% | |
| 50+ | 8% |
of the worldwide Drama movies audience comes from Indonesia.
| Country | Share |
|---|---|
| United States | 17.2% |
| China | 7.0% |
| Japan | 6.6% |
Where the Drama movies audience in Indonesia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | West Sulawesi | ~50K | 1.15× | |
| 02 | West Papua | ~40K | 1.15× | |
| 03 | North Kalimantan | ~40K | 1.11× | |
| 04 | Gorontalo (disambiguation)(2) | ~50K | 1.09× | |
| 05 | North Maluku | ~40K | 1.05× | |
| 06 | Bangka-Belitung Islands | ~50K | 1.04× | |
| 07 | Maluku | ~50K | 1.04× | |
| 08 | Papua (province) | ~60K | 1.03× | |
| 09 | Bengkulu | ~90K | 1.02× | |
| 10 | Southeast Sulawesi | ~80K | 0.99× | |
| 11 | North Sulawesi | ~100K | 0.98× | |
| 12 | Central Sulawesi | ~90K | 0.98× | |
| 13 | Central Kalimantan | ~80K | 0.97× | |
| 14 | Aceh | ~100K | 0.96× | |
| 15 | Jambi | ~100K | 0.96× | |
| 16 | East Nusa Tenggara | ~100K | 0.96× | |
| 17 | Riau Islands | ~100K | 0.96× | |
| 18 | South Kalimantan | ~100K | 0.95× | |
| 19 | West Nusa Tenggara | ~100K | 0.95× | |
| 20 | South Sulawesi | ~300K | 0.94× | |
| 21 | East Kalimantan | ~200K | 0.94× | |
| 22 | West Kalimantan | ~100K | 0.94× | |
| 23 | Lampung | ~200K | 0.93× | |
| 24 | West Sumatra | ~200K | 0.93× | |
| 25 | Riau | ~200K | 0.92× | |
| 26 | South Sumatra | ~200K | 0.91× | |
| 27 | Banten | ~400K | 0.90× | |
| 28 | Special Region of Yogyakarta | ~200K | 0.89× | |
| 29 | Bali | ~200K | 0.88× | |
| 30 | Jakarta | ~700K | 0.87× | |
| 31 | North Sumatra | ~400K | 0.84× | |
| 32 | West Java | ~1.5M | 0.81× | |
| 33 | East Java | ~800K | 0.74× | |
| 34 | Central Java | ~800K | 0.74× |
The strongest cross-interests of the Drama movies audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Web fiction | Literature | 1.95× | ||
| 02 | viki | Movies & TV | 1.88× | ||
| 03 | Arranged marriage | Kids & Family | 1.87× | ||
| 04 | Film series | Movies & TV | 1.81× | ||
| 05 | Pamela Anderson | Movies & TV | 1.77× | ||
| 06 | Boyfriend | Kids & Family | 1.66× | ||
| 07 | Barbar, Bahrain | Travel & Leisure | 1.66× | ||
| 08 | Angela White (athlete) | Movies & TV | 1.65× | ||
| 09 | Metroid | Games | 1.62× | ||
| 10 | Dae Jang Geum | Movies & TV | 1.61× | ||
| 11 | MK | Music & Radio | 1.60× | ||
| 12 | Park Min-young | Movies & TV | 1.55× | ||
| 13 | Dewi Persik | Music & Radio | 1.55× | ||
| 14 | Goyang | Travel & Leisure | 1.53× | ||
| 15 | Aga Khan University | Business & Career | 1.53× | ||
| 16 | Kids' Choice Award for Favorite TV Show | Movies & TV | 1.53× | ||
| 17 | Howrah | Travel & Leisure | 1.53× | ||
| 18 | Wildebeest | Pets & Animals | 1.52× | ||
| 19 | Dinara | Travel & Leisure | 1.51× | ||
| 20 | Philosophical fiction | Literature | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 1.04× | |
| Individualism | JOY | 0.69× | |
| Design Affinity | PREMIUM | 0.59× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 0.32× | |
| Early Adopter Mentality | POWER | 0.32× | |
| Patriotism | CONSERVATISM | 0.32× |
Drama movies has an estimated audience of 10,581,823 people in Indonesia, concentrated in West Java and East Java.
51.0% of Drama movies fans are female, 49.0% are male, with an average age of 33.8 years.
Drama movies fans show strongest brand affinity for Web fiction (1.95×), Goyang (1.53×), and Film series (1.81×) over the country average.
Drama movies fans in Indonesia are most concentrated in West Java (reach ~1.5M), East Java (reach ~800K), and Central Java (reach ~800K). These three regions account for the largest share of the active audience.
Beyond Drama movies itself, the audience over-indexes on Goyang (1.53×), Film series (1.81×), MK (1.6×), and Aga Khan University (1.53×) compared to the Indonesia average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Indonesia who actively search for Drama movies. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Indonesia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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