Rascasse Audience Intelligence

Drama movies Audience in Indonesia

A data profile of the people who buy, follow and care about Drama movies in Indonesia — modelled from more than twelve digital signal sources. Drama movies has an estimated audience of 10,581,823 people in Indonesia.

#1among Movie genre in Indonesia
#57among Topic in Indonesia
#7in Movies & TV

The average Drama movies fan in Indonesia is 33.8 years old, balanced, and lives primarily in West Java.

The audience is concentrated in West Java, East Java, Central Java.

Top brand affinities include Web fiction, Goyang, Film series, with strongest over-indexing on Web fiction (1.95× the country average).

Demographically, the Drama movies audience skews balanced with an average age of 33.8, and over-indexes on personality traits such as Risk Appetite, Individualism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 34 regions tracked by Rascasse.

The typical Drama movies fan in Indonesia is balanced, around 33.8 years old, with strong Risk Appetite tendencies and a notable affinity for Web fiction.

Category: Movies & TV · Type: Topic · Subtype: Movie genre

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-18.

Section 01

At a glance

The key figures that characterise the Drama movies profile in Indonesia.

Audience size
10.6M
in Indonesia
Gender
51.0%
49.0% male
Age
33.8
average years
Country rank
#75
Topic in Indonesia
Fig. 01

Search interest · 12-month trend

+59%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Drama movies fans

51.0% are female, 49.0% are male, average age 33.8.

Fig. 02

Gender split

51.0%
Female
49.0%
Male
Demographic split for Drama movies audience in Indonesia
MetricValue
Female51.0%
Male49.0%
Average age33.8
Estimated audience size10,581,823
Fig. 03

Age distribution

Ø 33.8
average years
Age distribution of the Drama movies audience in Indonesia
Age bracketShare%
16-1925%
20-2933%
30-3921%
40-4913%
50+8%
Fig. 04

Worldwide distribution

2.7%

of the worldwide Drama movies audience comes from Indonesia.

Worldwide audience distribution share by country for Drama movies
CountryShare
United States17.2%
China7.0%
Japan6.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Indonesia average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Drama movies audience in Indonesia is strongest.

Fig. 05

Top regions by affinity

Drama movies fans by region: top regions in Indonesia
#RegionReachAffinity×
01West Sulawesi~50K1.15×
02West Papua~40K1.15×
03North Kalimantan~40K1.11×
04Gorontalo (disambiguation)(2)~50K1.09×
05North Maluku~40K1.05×
06Bangka-Belitung Islands~50K1.04×
07Maluku~50K1.04×
08Papua (province)~60K1.03×
09Bengkulu~90K1.02×
10Southeast Sulawesi~80K0.99×
11North Sulawesi~100K0.98×
12Central Sulawesi~90K0.98×
13Central Kalimantan~80K0.97×
14Aceh~100K0.96×
15Jambi~100K0.96×
16East Nusa Tenggara~100K0.96×
17Riau Islands~100K0.96×
18South Kalimantan~100K0.95×
19West Nusa Tenggara~100K0.95×
20South Sulawesi~300K0.94×
21East Kalimantan~200K0.94×
22West Kalimantan~100K0.94×
23Lampung~200K0.93×
24West Sumatra~200K0.93×
25Riau~200K0.92×
26South Sumatra~200K0.91×
27Banten~400K0.90×
28Special Region of Yogyakarta~200K0.89×
29Bali~200K0.88×
30Jakarta~700K0.87×
31North Sumatra~400K0.84×
32West Java~1.5M0.81×
33East Java~800K0.74×
34Central Java~800K0.74×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Drama movies audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Drama movies audience
#·InterestCategoryAffinity×
01Web fictionLiterature1.95×
02vikiMovies & TV1.88×
03Arranged marriageKids & Family1.87×
04Film seriesMovies & TV1.81×
05Pamela AndersonMovies & TV1.77×
06BoyfriendKids & Family1.66×
07Barbar, BahrainTravel & Leisure1.66×
08Angela White (athlete)Movies & TV1.65×
09MetroidGames1.62×
10Dae Jang GeumMovies & TV1.61×
11MKMusic & Radio1.60×
12Park Min-youngMovies & TV1.55×
13Dewi PersikMusic & Radio1.55×
14GoyangTravel & Leisure1.53×
15Aga Khan UniversityBusiness & Career1.53×
16Kids' Choice Award for Favorite TV ShowMovies & TV1.53×
17HowrahTravel & Leisure1.53×
18WildebeestPets & Animals1.52×
19DinaraTravel & Leisure1.51×
20Philosophical fictionLiterature1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Drama movies audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by Drama movies audience · What stands out
TraitClusterDeviationScore
Risk AppetiteTHRILL1.04×
IndividualismJOY0.69×
Design AffinityPREMIUM0.59×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by Drama movies audience · Rather not
TraitClusterDeviationScore
Healthy LifestyleBALANCE0.32×
Early Adopter MentalityPOWER0.32×
PatriotismCONSERVATISM0.32×
1.00× baseline
Section 06

Frequently asked questions

01

How many fans does Drama movies have in Indonesia?

Drama movies has an estimated audience of 10,581,823 people in Indonesia, concentrated in West Java and East Java.

02

What is the gender split and age of Drama movies fans?

51.0% of Drama movies fans are female, 49.0% are male, with an average age of 33.8 years.

03

Which brands do Drama movies fans like most?

Drama movies fans show strongest brand affinity for Web fiction (1.95×), Goyang (1.53×), and Film series (1.81×) over the country average.

04

Where do Drama movies fans live in Indonesia?

Drama movies fans in Indonesia are most concentrated in West Java (reach ~1.5M), East Java (reach ~800K), and Central Java (reach ~800K). These three regions account for the largest share of the active audience.

05

What other brands do Drama movies fans also like?

Beyond Drama movies itself, the audience over-indexes on Goyang (1.53×), Film series (1.81×), MK (1.6×), and Aga Khan University (1.53×) compared to the Indonesia average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

How to read this data

Audience size is the estimated number of people in Indonesia who actively search for Drama movies. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Indonesia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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