A data profile of the people who buy, follow and care about Drama movies in Australia — modelled from more than twelve digital signal sources. Drama movies has an estimated audience of 6,427,145 people in Australia.
The average Drama movies fan in Australia is 42.2 years old, more female, and lives primarily in New South Wales.
The audience is concentrated in New South Wales, Victoria, Queensland.
Top brand affinities include Angela White (athlete), Kevin Costner, Sarah, Duchess of York, with strongest over-indexing on Angela White (athlete) (1.58× the country average).
Demographically, the Drama movies audience skews more female with an average age of 42.2, and over-indexes on personality traits such as Need for Security, Spirituality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 8 regions tracked by Rascasse.
The typical Drama movies fan in Australia is more female, around 42.2 years old, with strong Need for Security tendencies and a notable affinity for Angela White (athlete).
The key figures that characterise the Drama movies profile in Australia.
57.2% are female, 42.8% are male, average age 42.2.
| Metric | Value |
|---|---|
| Female | 57.2% |
| Male | 42.8% |
| Average age | 42.2 |
| Estimated audience size | 6,427,145 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 18% | |
| 30-39 | 18% | |
| 40-49 | 21% | |
| 50+ | 29% |
of the worldwide Drama movies audience comes from Australia.
| Country | Share |
|---|---|
| United States | 17.2% |
| China | 7.0% |
| Japan | 6.6% |
Where the Drama movies audience in Australia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Western Australia | ~800K | 1.11× | |
| 02 | Victoria | ~2M | 1.06× | |
| 03 | Northern Territory | ~60K | 1.04× | |
| 04 | South Australia | ~500K | 1.01× | |
| 05 | Tasmania | ~100K | 0.98× | |
| 06 | Queensland | ~1.5M | 0.95× | |
| 07 | Australian Capital Territory | ~100K | 0.95× | |
| 08 | New South Wales | ~2M | 0.92× |
The strongest cross-interests of the Drama movies audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Kevin Costner | Movies & TV | 2.10× | ||
| 02 | Jon Hamm | Movies & TV | 1.78× | ||
| 03 | Bollywood Hungama | Movies & TV | 1.75× | ||
| 04 | Firefly Lane | Movies & TV | 1.75× | ||
| 05 | Good Will Hunting | Movies & TV | 1.74× | ||
| 06 | Sarah, Duchess of York | Literature | 1.69× | ||
| 07 | Princess Eugenie of York | Politics & Society | 1.66× | ||
| 08 | Stage (theatre) | Arts & Culture | 1.66× | ||
| 09 | Indo-Aryan languages | Politics & Society | 1.64× | ||
| 10 | Emma Thompson | Movies & TV | 1.63× | ||
| 11 | Gladiator (2000 film) | Movies & TV | 1.63× | ||
| 12 | British Royal Family | Politics & Society | 1.61× | ||
| 13 | Julianne Moore | Movies & TV | 1.61× | ||
| 14 | Hindustani language | Politics & Society | 1.59× | ||
| 15 | Angela White (athlete) | Movies & TV | 1.58× | ||
| 16 | Royal family | Politics & Society | 1.57× | ||
| 17 | Naomi Watts | Movies & TV | 1.57× | ||
| 18 | Kindle Store | Literature | 1.55× | ||
| 19 | Judi Dench | Movies & TV | 1.51× | ||
| 20 | Sam Neill | Movies & TV | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 1.04× | |
| Spirituality | BALANCE | 1.01× | |
| Social Media Usage | JOY | 1.01× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 0.85× | |
| Luxury Orientation | PREMIUM | 0.87× | |
| Design Affinity | PREMIUM | 0.87× |
Drama movies has an estimated audience of 6,427,145 people in Australia, concentrated in New South Wales and Victoria.
57.2% of Drama movies fans are female, 42.8% are male, with an average age of 42.2 years.
Drama movies fans show strongest brand affinity for Angela White (athlete) (1.58×), Kevin Costner (2.1×), and Sarah, Duchess of York (1.69×) over the country average.
Drama movies fans in Australia are most concentrated in New South Wales (reach ~2M), Victoria (reach ~2M), and Queensland (reach ~1.5M). These three regions account for the largest share of the active audience.
Beyond Drama movies itself, the audience over-indexes on Kevin Costner (2.1×), Sarah, Duchess of York (1.69×), Jon Hamm (1.78×), and Royal family (1.57×) compared to the Australia average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Drama movies. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.