A data profile of the people who buy, follow and care about Animated movies in Australia — modelled from more than twelve digital signal sources. Animated movies has an estimated audience of 4,798,637 people in Australia.
The average Animated movies fan in Australia is 38.8 years old, balanced, and lives primarily in New South Wales.
The audience is concentrated in New South Wales, Victoria, Queensland.
Top brand affinities include Anime and manga fandom, Anime movies, Manga, with strongest over-indexing on Anime and manga fandom (2.38× the country average).
Demographically, the Animated movies audience skews balanced with an average age of 38.8, and over-indexes on personality traits such as Extroversion, Social Media Usage.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 8 regions tracked by Rascasse.
The typical Animated movies fan in Australia is balanced, around 38.8 years old, with strong Extroversion tendencies and a notable affinity for Anime and manga fandom.
The key figures that characterise the Animated movies profile in Australia.
53.9% are female, 46.1% are male, average age 38.8.
| Metric | Value |
|---|---|
| Female | 53.9% |
| Male | 46.1% |
| Average age | 38.8 |
| Estimated audience size | 4,798,637 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 21% | |
| 20-29 | 22% | |
| 30-39 | 18% | |
| 40-49 | 18% | |
| 50+ | 22% |
of the worldwide Animated movies audience comes from Australia.
| Country | Share |
|---|---|
| United States | 18.2% |
| Japan | 8.1% |
| China | 8.0% |
Where the Animated movies audience in Australia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Victoria | ~1.5M | 1.13× | |
| 02 | South Australia | ~400K | 1.10× | |
| 03 | Western Australia | ~600K | 1.03× | |
| 04 | Queensland | ~1M | 1.02× | |
| 05 | New South Wales | ~1.5M | 1.01× | |
| 06 | Australian Capital Territory | ~100K | 1.00× | |
| 07 | Northern Territory | ~40K | 0.95× | |
| 08 | Tasmania | ~90K | 0.90× |
The strongest cross-interests of the Animated movies audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Anime and manga fandom | Literature | 2.38× | ||
| 02 | Tabletop role-playing game | Games | 2.21× | ||
| 03 | Crunchyroll | Games | 2.17× | ||
| 04 | Pokémon (video game series) | Games | 2.10× | ||
| 05 | One Piece | Movies & TV | 1.98× | ||
| 06 | Japanese popular culture | Travel & Leisure | 1.95× | ||
| 07 | Anime convention | Literature | 1.88× | ||
| 08 | Digital art | Arts & Culture | 1.83× | ||
| 09 | Otaku | Literature | 1.77× | ||
| 10 | Tabletop game | Games | 1.71× | ||
| 11 | Gaming computer | Technology & Electronics | 1.71× | ||
| 12 | Manga | Literature | 1.68× | ||
| 13 | Massively multiplayer online role-playing games | Games | 1.67× | ||
| 14 | Pokémon | Games | 1.63× | ||
| 15 | Twitch | Games | 1.61× | ||
| 16 | Stranger Things | Movies & TV | 1.57× | ||
| 17 | Anime movies | Movies & TV | 1.54× | ||
| 18 | Seoul | Travel & Leisure | 1.53× | ||
| 19 | Watercolor painting | Arts & Culture | 1.52× | ||
| 20 | Conceptual art | Arts & Culture | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 1.08× | |
| Social Media Usage | JOY | 1.07× | |
| Early Adopter Mentality | POWER | 1.07× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.76× | |
| Travelling | THRILL | 0.87× | |
| DIY Mentality | THRILL | 0.88× |
Animated movies has an estimated audience of 4,798,637 people in Australia, concentrated in New South Wales and Victoria.
53.9% of Animated movies fans are female, 46.1% are male, with an average age of 38.8 years.
Animated movies fans show strongest brand affinity for Anime and manga fandom (2.38×), Anime movies (1.54×), and Manga (1.68×) over the country average.
Animated movies fans in Australia are most concentrated in New South Wales (reach ~1.5M), Victoria (reach ~1.5M), and Queensland (reach ~1M). These three regions account for the largest share of the active audience.
Beyond Animated movies itself, the audience over-indexes on Anime movies (1.54×), Manga (1.68×), Digital art (1.83×), and Pokémon (video game series) (2.1×) compared to the Australia average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Animated movies. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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