A data profile of the people who buy, follow and care about Manga in Australia — modelled from more than twelve digital signal sources. Manga has an estimated audience of 2,384,440 people in Australia.
The average Manga fan in Australia is 35.7 years old, balanced, and lives primarily in New South Wales.
The audience is concentrated in New South Wales, Victoria, Queensland.
Top brand affinities include TikTok, KPop Demon Hunters, Comics, with strongest over-indexing on TikTok (1.91× the country average).
Demographically, the Manga audience skews balanced with an average age of 35.7, and over-indexes on personality traits such as Social Media Usage, Early Adopter Mentality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 8 regions tracked by Rascasse.
The typical Manga fan in Australia is balanced, around 35.7 years old, with strong Social Media Usage tendencies and a notable affinity for TikTok.
The key figures that characterise the Manga profile in Australia.
51.9% are female, 48.1% are male, average age 35.7.
| Metric | Value |
|---|---|
| Female | 51.9% |
| Male | 48.1% |
| Average age | 35.7 |
| Estimated audience size | 2,384,440 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 28% | |
| 20-29 | 25% | |
| 30-39 | 16% | |
| 40-49 | 14% | |
| 50+ | 17% |
of the worldwide Manga audience comes from Australia.
| Country | Share |
|---|---|
| United States | 15.8% |
| Japan | 13.4% |
| China | 12.2% |
Where the Manga audience in Australia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Western Australia | ~300K | 1.16× | |
| 02 | Queensland | ~600K | 1.12× | |
| 03 | Victoria | ~800K | 1.05× | |
| 04 | New South Wales | ~900K | 0.99× | |
| 05 | Australian Capital Territory | ~50K | 0.98× | |
| 06 | South Australia | ~200K | 0.96× | |
| 07 | Tasmania | ~50K | 0.91× | |
| 08 | Northern Territory | ~20K | 0.91× |
The strongest cross-interests of the Manga audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Otaku | Literature | 3.95× | ||
| 02 | Animated cartoon | Movies & TV | 3.88× | ||
| 03 | Pokémon (video game series) | Games | 3.66× | ||
| 04 | Twitch | Games | 3.58× | ||
| 05 | Anime and manga fandom | Literature | 3.50× | ||
| 06 | Pokémon | Games | 2.88× | ||
| 07 | KPop Demon Hunters | Movies & TV | 2.72× | ||
| 08 | Anime movies | Movies & TV | 2.42× | ||
| 09 | Comics | Literature | 2.33× | ||
| 10 | Comic book | Literature | 2.30× | ||
| 11 | TikTok | Internet & Social Media | 1.91× | ||
| 12 | Animated movies | Movies & TV | 1.91× | ||
| 13 | Science fiction movies | Movies & TV | 1.81× | ||
| 14 | Heavy metal music | Music & Radio | 1.78× | ||
| 15 | Blues music | Music & Radio | 1.78× | ||
| 16 | Rhythm and blues music | Music & Radio | 1.67× | ||
| 17 | Jazz music | Music & Radio | 1.63× | ||
| 18 | NFL | Sports | 1.62× | ||
| 19 | Classical music | Music & Radio | 1.59× | ||
| 20 | Electronic music | Music & Radio | 1.55× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 1.22× | |
| Early Adopter Mentality | POWER | 1.12× | |
| Extroversion | THRILL | 1.09× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.67× | |
| Community Orientation | OPEN | 0.71× | |
| Quality Awareness | PREMIUM | 0.73× |
Manga has an estimated audience of 2,384,440 people in Australia, concentrated in New South Wales and Victoria.
51.9% of Manga fans are female, 48.1% are male, with an average age of 35.7 years.
Manga fans show strongest brand affinity for TikTok (1.91×), KPop Demon Hunters (2.72×), and Comics (2.33×) over the country average.
Manga fans in Australia are most concentrated in New South Wales (reach ~900K), Victoria (reach ~800K), and Queensland (reach ~600K). These three regions account for the largest share of the active audience.
Beyond Manga itself, the audience over-indexes on KPop Demon Hunters (2.72×), Comics (2.33×), Anime and manga fandom (3.5×), and Anime movies (2.42×) compared to the Australia average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Manga. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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