A data profile of the people who buy, follow and care about Rhythm and blues music in Australia — modelled from more than twelve digital signal sources. Rhythm and blues music has an estimated audience of 5,864,715 people in Australia.
The average Rhythm and blues music fan in Australia is 40.3 years old, balanced, and lives primarily in New South Wales.
The audience is concentrated in New South Wales, Victoria, Queensland.
Top brand affinities include Aretha Franklin, Russell Morris, Esther Phillips, with strongest over-indexing on Aretha Franklin (1.59× the country average).
Demographically, the Rhythm and blues music audience skews balanced with an average age of 40.3, and over-indexes on personality traits such as Creativity, Mindfulness.
Compared to the country baseline, this audience shows distinctive patterns across 3 brand affinities and 8 regions tracked by Rascasse.
The typical Rhythm and blues music fan in Australia is balanced, around 40.3 years old, with strong Creativity tendencies and a notable affinity for Aretha Franklin.
The key figures that characterise the Rhythm and blues music profile in Australia.
53.6% are female, 46.4% are male, average age 40.3.
| Metric | Value |
|---|---|
| Female | 53.6% |
| Male | 46.4% |
| Average age | 40.3 |
| Estimated audience size | 5,864,715 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 20% | |
| 20-29 | 18% | |
| 30-39 | 16% | |
| 40-49 | 19% | |
| 50+ | 26% |
of the worldwide Rhythm and blues music audience comes from Australia.
| Country | Share |
|---|---|
| United States | 24.9% |
| Brazil | 5.1% |
| Italy | 4.4% |
Where the Rhythm and blues music audience in Australia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | New South Wales | ~2.5M | 1.15× | |
| 02 | Victoria | ~2M | 1.14× | |
| 03 | Northern Territory | ~60K | 1.04× | |
| 04 | Western Australia | ~700K | 1.01× | |
| 05 | South Australia | ~500K | 0.99× | |
| 06 | Queensland | ~1.5M | 0.98× | |
| 07 | Australian Capital Territory | ~100K | 0.96× | |
| 08 | Tasmania | ~100K | 0.94× |
The strongest cross-interests of the Rhythm and blues music audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Aretha Franklin | Music & Radio | 1.59× | ||
| 02 | Esther Phillips | Music & Radio | 1.59× | ||
| 03 | Russell Morris | Music & Radio | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.95× | |
| Mindfulness | BALANCE | 0.94× | |
| Community Orientation | OPEN | 0.94× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 0.75× | |
| Luxury Orientation | PREMIUM | 0.78× | |
| Patriotism | CONSERVATISM | 0.80× |
Rhythm and blues music has an estimated audience of 5,864,715 people in Australia, concentrated in New South Wales and Victoria.
53.6% of Rhythm and blues music fans are female, 46.4% are male, with an average age of 40.3 years.
Rhythm and blues music fans show strongest brand affinity for Aretha Franklin (1.59×), Russell Morris (1.51×), and Esther Phillips (1.59×) over the country average.
Rhythm and blues music fans in Australia are most concentrated in New South Wales (reach ~2.5M), Victoria (reach ~2M), and Queensland (reach ~1.5M). These three regions account for the largest share of the active audience.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Rhythm and blues music. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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