A data profile of the people who buy, follow and care about Rhythm and blues music in Indonesia — modelled from more than twelve digital signal sources. Rhythm and blues music has an estimated audience of 5,428,841 people in Indonesia.
The average Rhythm and blues music fan in Indonesia is 34.2 years old, more male, and lives primarily in West Java.
The audience is concentrated in West Java, East Java, Jakarta.
Top brand affinities include Pamela Anderson, Julian Lennon, Sanjay Dutt, with strongest over-indexing on Pamela Anderson (1.59× the country average).
Demographically, the Rhythm and blues music audience skews more male with an average age of 34.2, and over-indexes on personality traits such as Risk Appetite, Individualism.
Compared to the country baseline, this audience shows distinctive patterns across 15 brand affinities and 34 regions tracked by Rascasse.
The typical Rhythm and blues music fan in Indonesia is more male, around 34.2 years old, with strong Risk Appetite tendencies and a notable affinity for Pamela Anderson.
The key figures that characterise the Rhythm and blues music profile in Indonesia.
42.5% are female, 57.5% are male, average age 34.2.
| Metric | Value |
|---|---|
| Female | 42.5% |
| Male | 57.5% |
| Average age | 34.2 |
| Estimated audience size | 5,428,841 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 24% | |
| 20-29 | 31% | |
| 30-39 | 22% | |
| 40-49 | 14% | |
| 50+ | 8% |
of the worldwide Rhythm and blues music audience comes from Indonesia.
| Country | Share |
|---|---|
| United States | 24.9% |
| Brazil | 5.1% |
| Italy | 4.4% |
Where the Rhythm and blues music audience in Indonesia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Jakarta | ~500K | 1.12× | |
| 02 | North Kalimantan | ~20K | 1.11× | |
| 03 | Bangka-Belitung Islands | ~30K | 1.08× | |
| 04 | Gorontalo (disambiguation)(2) | ~20K | 1.07× | |
| 05 | Papua (province) | ~30K | 1.06× | |
| 06 | Maluku | ~30K | 1.06× | |
| 07 | North Maluku | ~20K | 1.05× | |
| 08 | Banten | ~200K | 1.04× | |
| 09 | West Sulawesi | ~20K | 1.04× | |
| 10 | West Papua | ~20K | 1.04× | |
| 11 | East Java | ~600K | 1.03× | |
| 12 | Bengkulu | ~40K | 1.02× | |
| 13 | Bali | ~100K | 1.01× | |
| 14 | Special Region of Yogyakarta | ~90K | 1.00× | |
| 15 | Riau Islands | ~60K | 1.00× | |
| 16 | North Sulawesi | ~60K | 0.99× | |
| 17 | Central Sulawesi | ~50K | 0.98× | |
| 18 | Central Kalimantan | ~40K | 0.98× | |
| 19 | Southeast Sulawesi | ~40K | 0.98× | |
| 20 | Jambi | ~60K | 0.97× | |
| 21 | East Nusa Tenggara | ~60K | 0.97× | |
| 22 | West Kalimantan | ~70K | 0.95× | |
| 23 | South Kalimantan | ~70K | 0.95× | |
| 24 | West Nusa Tenggara | ~60K | 0.95× | |
| 25 | East Kalimantan | ~80K | 0.94× | |
| 26 | Aceh | ~70K | 0.94× | |
| 27 | Lampung | ~100K | 0.93× | |
| 28 | West Sumatra | ~90K | 0.93× | |
| 29 | South Sumatra | ~100K | 0.92× | |
| 30 | South Sulawesi | ~100K | 0.91× | |
| 31 | Riau | ~100K | 0.91× | |
| 32 | North Sumatra | ~200K | 0.87× | |
| 33 | West Java | ~700K | 0.82× | |
| 34 | Central Java | ~400K | 0.81× |
The strongest cross-interests of the Rhythm and blues music audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Julian Lennon | Music & Radio | 1.66× | ||
| 02 | Sanjay Dutt | Movies & TV | 1.61× | ||
| 03 | Girl's Day | Music & Radio | 1.60× | ||
| 04 | Pamela Anderson | Movies & TV | 1.59× | ||
| 05 | Samajwadi Party | Politics & Society | 1.59× | ||
| 06 | RaeLynn | Music & Radio | 1.58× | ||
| 07 | Caroline Jones | Music & Radio | 1.58× | ||
| 08 | Tigirlily Gold | Music & Radio | 1.58× | ||
| 09 | Runaway June | Music & Radio | 1.58× | ||
| 10 | Estudiantes de La Plata | Sports | 1.53× | ||
| 11 | Beebe, Arkansas | Travel & Leisure | 1.52× | ||
| 12 | Henley-on-Thames | Travel & Leisure | 1.50× | ||
| 13 | Mundo da Maquiagem | News | 1.50× | ||
| 14 | Calle 7 | Movies & TV | 1.50× | ||
| 15 | Tudo de Maquiagem | Shopping | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 0.98× | |
| Individualism | JOY | 0.83× | |
| Need for Security | CONSERVATISM | 0.76× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.41× | |
| Healthy Lifestyle | BALANCE | 0.43× | |
| Travelling | THRILL | 0.45× |
Rhythm and blues music has an estimated audience of 5,428,841 people in Indonesia, concentrated in West Java and East Java.
42.5% of Rhythm and blues music fans are female, 57.5% are male, with an average age of 34.2 years.
Rhythm and blues music fans show strongest brand affinity for Pamela Anderson (1.59×), Julian Lennon (1.66×), and Sanjay Dutt (1.61×) over the country average.
Rhythm and blues music fans in Indonesia are most concentrated in West Java (reach ~700K), East Java (reach ~600K), and Jakarta (reach ~500K). These three regions account for the largest share of the active audience.
Beyond Rhythm and blues music itself, the audience over-indexes on Julian Lennon (1.66×), Sanjay Dutt (1.61×), Estudiantes de La Plata (1.53×), and Henley-on-Thames (1.5×) compared to the Indonesia average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Indonesia who actively search for Rhythm and blues music. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Indonesia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.