Rascasse Audience Intelligence

Pop music Audience in Indonesia

A data profile of the people who buy, follow and care about Pop music in Indonesia — modelled from more than twelve digital signal sources. Pop music has an estimated audience of 10,283,968 people in Indonesia.

#1among Musical genre in Indonesia
#61among Topic in Indonesia
#4in Music & Radio

The average Pop music fan in Indonesia is 34.5 years old, more male, and lives primarily in West Java.

The audience is concentrated in West Java, Jakarta, East Java.

Top brand affinities include Web fiction, Peanut allergy, with strongest over-indexing on Web fiction (1.65× the country average).

Demographically, the Pop music audience skews more male with an average age of 34.5, and over-indexes on personality traits such as Risk Appetite, Individualism.

Compared to the country baseline, this audience shows distinctive patterns across 2 brand affinities and 34 regions tracked by Rascasse.

The typical Pop music fan in Indonesia is more male, around 34.5 years old, with strong Risk Appetite tendencies and a notable affinity for Web fiction.

Category: Music & Radio · Type: Topic · Subtype: Musical genre

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-18.

Section 01

At a glance

The key figures that characterise the Pop music profile in Indonesia.

Audience size
10.3M
in Indonesia
Gender
44.5%♀
55.5% male
Age
34.5
average years
Country rank
#81
Topic in Indonesia
Fig. 01

Search interest · 12-month trend

-14%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Pop music fans

44.5% are female, 55.5% are male, average age 34.5.

Fig. 02

Gender split

44.5%
Female
55.5%
Male
Demographic split for Pop music audience in Indonesia
MetricValue
Female44.5%
Male55.5%
Average age34.5
Estimated audience size10,283,968
Fig. 03

Age distribution

Ø 34.5
average years
Age distribution of the Pop music audience in Indonesia
Age bracketShare%
16-1923%
20-2931%
30-3923%
40-4915%
50+9%
Fig. 04

Worldwide distribution

2.2%

of the worldwide Pop music audience comes from Indonesia.

Worldwide audience distribution share by country for Pop music
CountryShare
United States20.3%
Italy4.5%
Japan4.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Indonesia average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Pop music audience in Indonesia is strongest.

Fig. 05

Top regions by affinity

Pop music fans by region: top regions in Indonesia
#RegionReachAffinity×
01Bangka-Belitung Islands~60K1.10×
02Papua (province)~70K1.08×
03Jakarta~900K1.07×
04Bengkulu~90K1.07×
05North Kalimantan~30K1.07×
06Maluku~50K1.04×
07West Sulawesi~40K1.04×
08North Maluku~40K1.04×
09Gorontalo (disambiguation)(2)~40K1.02×
10Banten~400K1.01×
11West Kalimantan~200K1.01×
12Southeast Sulawesi~80K1.01×
13West Papua~30K1.01×
14Central Kalimantan~80K1.00×
15North Sulawesi~100K0.99×
16Central Sulawesi~90K0.99×
17Jambi~100K0.98×
18Riau Islands~100K0.98×
19Bali~200K0.97×
20East Nusa Tenggara~100K0.97×
21East Kalimantan~200K0.96×
22South Kalimantan~100K0.96×
23West Nusa Tenggara~100K0.96×
24South Sumatra~200K0.95×
25Aceh~100K0.95×
26West Sumatra~200K0.94×
27Riau~200K0.93×
28Lampung~200K0.93×
29Special Region of Yogyakarta~200K0.93×
30South Sulawesi~300K0.92×
31North Sumatra~400K0.89×
32West Java~1.5M0.84×
33East Java~900K0.79×
34Central Java~800K0.77×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Pop music audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Pop music audience
#·InterestCategoryAffinity×
01Web fictionLiterature1.65×
02Peanut allergyFood & Beverages1.54×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Pop music audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Pop music audience · What stands out
TraitClusterDeviationScore
Risk AppetiteTHRILL0.92×
IndividualismJOY0.64×
Need for SecurityCONSERVATISM0.49×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Pop music audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.26×
Healthy LifestyleBALANCE0.28×
Early Adopter MentalityPOWER0.28×
0×1.00× baseline2×
Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Musical genre audiences in Indonesia

See Pop music audiences in other countries

How to read this data

Audience size is the estimated number of people in Indonesia who actively search for Pop music. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Indonesia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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