A data profile of the people who buy, follow and care about Hip hop music in Indonesia — modelled from more than twelve digital signal sources. Hip hop music has an estimated audience of 6,846,066 people in Indonesia.
The average Hip hop music fan in Indonesia is 33.2 years old, balanced, and lives primarily in West Java.
The audience is concentrated in West Java, East Java, Central Java.
Top brand affinities include Berklee College of Music, Pamela Anderson, HOT HOT, with strongest over-indexing on Berklee College of Music (1.57× the country average).
Demographically, the Hip hop music audience skews balanced with an average age of 33.2, and over-indexes on personality traits such as Risk Appetite, Individualism.
Compared to the country baseline, this audience shows distinctive patterns across 16 brand affinities and 34 regions tracked by Rascasse.
The typical Hip hop music fan in Indonesia is balanced, around 33.2 years old, with strong Risk Appetite tendencies and a notable affinity for Berklee College of Music.
The key figures that characterise the Hip hop music profile in Indonesia.
47.0% are female, 53.0% are male, average age 33.2.
| Metric | Value |
|---|---|
| Female | 47.0% |
| Male | 53.0% |
| Average age | 33.2 |
| Estimated audience size | 6,846,066 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 29% | |
| 20-29 | 29% | |
| 30-39 | 20% | |
| 40-49 | 13% | |
| 50+ | 8% |
of the worldwide Hip hop music audience comes from Indonesia.
| Country | Share |
|---|---|
| United States | 23.3% |
| China | 4.1% |
| United Kingdom | 4.1% |
Where the Hip hop music audience in Indonesia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | West Papua | ~30K | 1.17× | |
| 02 | Bangka-Belitung Islands | ~40K | 1.13× | |
| 03 | North Kalimantan | ~20K | 1.13× | |
| 04 | Maluku | ~30K | 1.11× | |
| 05 | North Sulawesi | ~80K | 1.09× | |
| 06 | Bengkulu | ~60K | 1.05× | |
| 07 | Papua (province) | ~40K | 1.04× | |
| 08 | North Maluku | ~20K | 1.04× | |
| 09 | Central Kalimantan | ~60K | 1.02× | |
| 10 | Southeast Sulawesi | ~50K | 1.02× | |
| 11 | Gorontalo (disambiguation)(2) | ~30K | 1.01× | |
| 12 | Central Sulawesi | ~60K | 1.00× | |
| 13 | East Nusa Tenggara | ~70K | 0.99× | |
| 14 | West Sulawesi | ~30K | 0.99× | |
| 15 | Jambi | ~80K | 0.98× | |
| 16 | West Kalimantan | ~100K | 0.97× | |
| 17 | Aceh | ~90K | 0.97× | |
| 18 | West Nusa Tenggara | ~80K | 0.97× | |
| 19 | South Kalimantan | ~80K | 0.96× | |
| 20 | Riau Islands | ~70K | 0.96× | |
| 21 | Lampung | ~100K | 0.95× | |
| 22 | West Sumatra | ~100K | 0.95× | |
| 23 | Riau | ~200K | 0.94× | |
| 24 | East Kalimantan | ~100K | 0.94× | |
| 25 | South Sumatra | ~200K | 0.93× | |
| 26 | South Sulawesi | ~200K | 0.92× | |
| 27 | Bali | ~100K | 0.92× | |
| 28 | Special Region of Yogyakarta | ~100K | 0.92× | |
| 29 | North Sumatra | ~300K | 0.89× | |
| 30 | Banten | ~200K | 0.87× | |
| 31 | Central Java | ~500K | 0.78× | |
| 32 | Jakarta | ~400K | 0.78× | |
| 33 | East Java | ~500K | 0.74× | |
| 34 | West Java | ~700K | 0.68× |
The strongest cross-interests of the Hip hop music audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Car Toys | Shopping | 1.66× | ||
| 02 | RaeLynn | Music & Radio | 1.62× | ||
| 03 | Caroline Jones | Music & Radio | 1.62× | ||
| 04 | Tigirlily Gold | Music & Radio | 1.62× | ||
| 05 | Runaway June | Music & Radio | 1.62× | ||
| 06 | K-Ci & JoJo | Music & Radio | 1.60× | ||
| 07 | Ladykracher | Movies & TV | 1.59× | ||
| 08 | Berklee College of Music | Business & Career | 1.57× | ||
| 09 | Cartoys | Shopping | 1.54× | ||
| 10 | Show TV | Movies & TV | 1.54× | ||
| 11 | Pamela Anderson | Movies & TV | 1.53× | ||
| 12 | Nowness | Movies & TV | 1.53× | ||
| 13 | B-Daman | Literature | 1.52× | ||
| 14 | América Televisión | Movies & TV | 1.52× | ||
| 15 | HOT HOT | Movie / TV Show / Series | 1.51× | ||
| 16 | Beebe, Arkansas | Travel & Leisure | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 0.99× | |
| Individualism | JOY | 0.83× | |
| Need for Security | CONSERVATISM | 0.67× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.37× | |
| Early Adopter Mentality | POWER | 0.39× | |
| Healthy Lifestyle | BALANCE | 0.40× |
Hip hop music has an estimated audience of 6,846,066 people in Indonesia, concentrated in West Java and East Java.
47.0% of Hip hop music fans are female, 53.0% are male, with an average age of 33.2 years.
Hip hop music fans show strongest brand affinity for Berklee College of Music (1.57×), Pamela Anderson (1.53×), and HOT HOT (1.51×) over the country average.
Hip hop music fans in Indonesia are most concentrated in West Java (reach ~700K), East Java (reach ~500K), and Central Java (reach ~500K). These three regions account for the largest share of the active audience.
Beyond Hip hop music itself, the audience over-indexes on Pamela Anderson (1.53×), HOT HOT (1.51×), Beebe, Arkansas (1.5×), and Car Toys (1.66×) compared to the Indonesia average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Indonesia who actively search for Hip hop music. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Indonesia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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