A data profile of the people who buy, follow and care about Hip hop music in Australia — modelled from more than twelve digital signal sources. Hip hop music has an estimated audience of 6,607,683 people in Australia.
The average Hip hop music fan in Australia is 38.2 years old, balanced, and lives primarily in New South Wales.
The audience is concentrated in New South Wales, Victoria, Queensland.
Demographically, the Hip hop music audience skews balanced with an average age of 38.2, and over-indexes on personality traits such as Family Orientation, Social Media Usage.
The key figures that characterise the Hip hop music profile in Australia.
54.1% are female, 45.9% are male, average age 38.2.
| Metric | Value |
|---|---|
| Female | 54.1% |
| Male | 45.9% |
| Average age | 38.2 |
| Estimated audience size | 6,607,683 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 22% | |
| 20-29 | 22% | |
| 30-39 | 18% | |
| 40-49 | 18% | |
| 50+ | 20% |
of the worldwide Hip hop music audience comes from Australia.
| Country | Share |
|---|---|
| United States | 23.3% |
| China | 4.1% |
| United Kingdom | 4.1% |
Where the Hip hop music audience in Australia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Northern Territory | ~70K | 1.16× | |
| 02 | Tasmania | ~100K | 0.99× | |
| 03 | Australian Capital Territory | ~100K | 0.97× | |
| 04 | Western Australia | ~700K | 0.95× | |
| 05 | South Australia | ~500K | 0.95× | |
| 06 | Victoria | ~1.5M | 0.85× | |
| 07 | New South Wales | ~2M | 0.82× | |
| 08 | Queensland | ~1.5M | 0.82× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 0.91× | |
| Social Media Usage | JOY | 0.90× | |
| Creativity | OPEN | 0.88× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 0.75× | |
| Sustainability | BALANCE | 0.80× | |
| Community Orientation | OPEN | 0.80× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Hip hop music. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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