A data profile of the people who buy, follow and care about Pop music in Australia — modelled from more than twelve digital signal sources. Pop music has an estimated audience of 7,286,620 people in Australia.
The average Pop music fan in Australia is 40.4 years old, more female, and lives primarily in New South Wales.
The audience is concentrated in New South Wales, Victoria, Queensland.
Demographically, the Pop music audience skews more female with an average age of 40.4, and over-indexes on personality traits such as Family Orientation, Creativity.
The key figures that characterise the Pop music profile in Australia.
57.9% are female, 42.1% are male, average age 40.4.
| Metric | Value |
|---|---|
| Female | 57.9% |
| Male | 42.1% |
| Average age | 40.4 |
| Estimated audience size | 7,286,620 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 19% | |
| 20-29 | 19% | |
| 30-39 | 17% | |
| 40-49 | 20% | |
| 50+ | 25% |
of the worldwide Pop music audience comes from Australia.
| Country | Share |
|---|---|
| United States | 20.3% |
| Italy | 4.5% |
| Japan | 4.4% |
Where the Pop music audience in Australia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Western Australia | ~900K | 1.09× | |
| 02 | South Australia | ~600K | 1.07× | |
| 03 | Australian Capital Territory | ~200K | 1.05× | |
| 04 | New South Wales | ~2.5M | 1.03× | |
| 05 | Victoria | ~2M | 1.03× | |
| 06 | Queensland | ~1.5M | 1.01× | |
| 07 | Northern Territory | ~70K | 0.98× | |
| 08 | Tasmania | ~100K | 0.94× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 0.91× | |
| Creativity | OPEN | 0.88× | |
| Social Media Usage | JOY | 0.88× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 0.73× | |
| Urban Lifestyle | OPEN | 0.78× | |
| Indulgence | JOY | 0.78× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Pop music. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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