A data profile of the people who buy, follow and care about Pop music in Poland — modelled from more than twelve digital signal sources. Pop music has an estimated audience of 5,883,166 people in Poland.
Pop music has an estimated audience of 5,883,166 people in Poland. 58.2% are female, 41.8% are male, average age 37.3. Top brand affinities: Office 365, Demi Moore, Epilator, Tablecloth, Macaulay Culkin.
Top brand affinities include Office 365, Demi Moore, Epilator, with strongest over-indexing on Office 365 (1.62× the country average).
Demographically, the Pop music audience skews more female with an average age of 37.3, and over-indexes on personality traits such as Design Affinity, Price Sensitivity.
The typical Pop music fan in Poland is more female, around 37.3 years old, with strong Design Affinity tendencies and a notable affinity for Office 365.
The key figures that characterise the Pop music profile in Poland.
58.2% are female, 41.8% are male, average age 37.3.
| Metric | Value |
|---|---|
| Female | 58.2% |
| Male | 41.8% |
| Average age | 37.3 |
| Estimated audience size | 5,883,166 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 24% | |
| 20-29 | 20% | |
| 30-39 | 21% | |
| 40-49 | 17% | |
| 50+ | 17% |
of the worldwide Pop music audience comes from Poland.
| Country | Share |
|---|---|
| United States | 20.3% |
| Italy | 4.5% |
| Japan | 4.4% |
The strongest cross-interests of the Pop music audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | MARC CAIN | Fashion & Accessoires | 2.66× | ||
| 02 | BrzydUla | Movies & TV | 2.33× | ||
| 03 | Najwyższy Czas! | News | 2.06× | ||
| 04 | Thierry Mugler | Beauty & Wellness | 1.99× | ||
| 05 | Big beat | Music & Radio | 1.93× | ||
| 06 | Multi-level marketing | Business & Career | 1.92× | ||
| 07 | Mahjong | Games | 1.91× | ||
| 08 | Spider web | Home & Garden | 1.83× | ||
| 09 | Macaulay Culkin | Movies & TV | 1.72× | ||
| 10 | Epilator | Beauty & Wellness | 1.71× | ||
| 11 | Ranch | Travel & Leisure | 1.65× | ||
| 12 | Matt Damon | Movies & TV | 1.65× | ||
| 13 | Office 365 | Technology & Electronics | 1.62× | ||
| 14 | Microsoft Teams | Technology & Electronics | 1.62× | ||
| 15 | Anna Jantar | Music & Radio | 1.61× | ||
| 16 | Tablecloth | Home & Garden | 1.59× | ||
| 17 | Major appliance | Home & Garden | 1.59× | ||
| 18 | Demi Moore | Movies & TV | 1.57× | ||
| 19 | Hugh Grant | Movies & TV | 1.54× | ||
| 20 | Eau de toilette | Beauty & Wellness | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 1.03× | |
| Price Sensitivity | PREMIUM | 1.02× | |
| Individualism | JOY | 0.98× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.57× | |
| Sustainability | BALANCE | 0.60× | |
| Healthy Lifestyle | BALANCE | 0.67× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Poland who actively search for Pop music. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Poland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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