A data profile of the people who buy, follow and care about Rock music in Poland — modelled from more than twelve digital signal sources. Rock music has an estimated audience of 7,028,109 people in Poland.
Rock music has an estimated audience of 7,028,109 people in Poland. 53.7% are female, 46.3% are male, average age 39.9. Top brand affinities: Office 365, Demi Moore, Tablecloth, Epilator, Macaulay Culkin.
Top brand affinities include Office 365, Demi Moore, Tablecloth, with strongest over-indexing on Office 365 (1.57× the country average).
Demographically, the Rock music audience skews balanced with an average age of 39.9, and over-indexes on personality traits such as Price Sensitivity, Design Affinity.
The typical Rock music fan in Poland is balanced, around 39.9 years old, with strong Price Sensitivity tendencies and a notable affinity for Office 365.
The key figures that characterise the Rock music profile in Poland.
53.7% are female, 46.3% are male, average age 39.9.
| Metric | Value |
|---|---|
| Female | 53.7% |
| Male | 46.3% |
| Average age | 39.9 |
| Estimated audience size | 7,028,109 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 18% | |
| 20-29 | 19% | |
| 30-39 | 20% | |
| 40-49 | 20% | |
| 50+ | 22% |
of the worldwide Rock music audience comes from Poland.
| Country | Share |
|---|---|
| United States | 22.8% |
| United Kingdom | 4.8% |
| Italy | 4.7% |
The strongest cross-interests of the Rock music audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Clique | Kids & Family | 2.60× | ||
| 02 | MARC CAIN | Fashion & Accessoires | 2.51× | ||
| 03 | BrzydUla | Movies & TV | 2.15× | ||
| 04 | Najwyższy Czas! | News | 2.02× | ||
| 05 | Big beat | Music & Radio | 2.00× | ||
| 06 | Spider web | Home & Garden | 1.83× | ||
| 07 | Mahjong | Games | 1.76× | ||
| 08 | Multi-level marketing | Business & Career | 1.74× | ||
| 09 | Shannen Doherty | Movies & TV | 1.73× | ||
| 10 | Macaulay Culkin | Movies & TV | 1.67× | ||
| 11 | Tablecloth | Home & Garden | 1.58× | ||
| 12 | Tile-matching video game | Games | 1.58× | ||
| 13 | Office 365 | Technology & Electronics | 1.57× | ||
| 14 | Anna Jantar | Music & Radio | 1.57× | ||
| 15 | Microsoft Teams | Technology & Electronics | 1.57× | ||
| 16 | Epilator | Beauty & Wellness | 1.56× | ||
| 17 | Matt Damon | Movies & TV | 1.56× | ||
| 18 | Hugh Grant | Movies & TV | 1.56× | ||
| 19 | Ranch | Travel & Leisure | 1.54× | ||
| 20 | Demi Moore | Movies & TV | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 1.02× | |
| Design Affinity | PREMIUM | 0.97× | |
| Quality Awareness | PREMIUM | 0.93× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.50× | |
| Sustainability | BALANCE | 0.56× | |
| Healthy Lifestyle | BALANCE | 0.56× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Poland who actively search for Rock music. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Poland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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