A data profile of the people who buy, follow and care about Rock music in Switzerland — modelled from more than twelve digital signal sources. Rock music has an estimated audience of 2,619,399 people in Switzerland.
The average Rock music fan in Switzerland is 41.7 years old, balanced, and lives primarily in Canton of Zürich.
The audience is concentrated in Canton of Zürich, Canton of Bern, Vaud.
The key figures that characterise the Rock music profile in Switzerland.
50.3% are female, 49.7% are male, average age 41.7.
| Metric | Value |
|---|---|
| Female | 50.3% |
| Male | 49.7% |
| Average age | 41.7 |
| Estimated audience size | 2,619,399 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 19% | |
| 30-39 | 20% | |
| 40-49 | 24% | |
| 50+ | 24% |
of the worldwide Rock music audience comes from Switzerland.
| Country | Share |
|---|---|
| United States | 22.8% |
| United Kingdom | 4.8% |
| Italy | 4.7% |
Where the Rock music audience in Switzerland is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Appenzell Innerrhoden | ~5K | 1.38× | |
| 02 | Uri | ~10K | 1.22× | |
| 03 | Canton of Glarus | ~10K | 1.20× | |
| 04 | Canton of Nidwalden | ~10K | 1.19× | |
| 05 | Canton of Obwalden | ~10K | 1.17× | |
| 06 | Appenzell Ausserrhoden | ~10K | 1.15× | |
| 07 | Jura | ~20K | 1.08× | |
| 08 | Schaffhausen | ~20K | 1.04× | |
| 09 | Canton of Zug | ~30K | 0.97× | |
| 10 | Schwyz | ~40K | 0.96× | |
| 11 | Neuchatel | ~50K | 0.94× | |
| 12 | Thurgau | ~60K | 0.93× | |
| 13 | Graubünden | ~60K | 0.93× | |
| 14 | Solothurn | ~60K | 0.92× | |
| 15 | Luzern | ~100K | 0.90× | |
| 16 | Basel-Landschaft | ~60K | 0.90× | |
| 17 | Basel-City | ~90K | 0.89× | |
| 18 | Fribourg | ~80K | 0.89× | |
| 19 | Valais | ~90K | 0.88× | |
| 20 | Aargau | ~100K | 0.87× | |
| 21 | Canton of St. Gallen | ~100K | 0.86× | |
| 22 | Ticino | ~90K | 0.85× | |
| 23 | Canton of Geneva | ~100K | 0.82× | |
| 24 | Canton of Bern | ~200K | 0.80× | |
| 25 | Vaud | ~200K | 0.75× | |
| 26 | Canton of Zürich | ~300K | 0.73× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Switzerland who actively search for Rock music. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Switzerland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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