A data profile of the people who buy, follow and care about Popular music in Switzerland — modelled from more than twelve digital signal sources. Popular music has an estimated audience of 1,631,525 people in Switzerland.
Popular music has an estimated audience of 1,631,525 people in Switzerland. 49.0% are female, 51.0% are male, average age 38.6. Top brand affinities: Hornbach, Festival, Wikipedia, Piano, Real property.
Top brand affinities include Hornbach, Festival, Wikipedia, with strongest over-indexing on Hornbach (2.09× the country average).
Demographically, the Popular music audience skews balanced with an average age of 38.6, and over-indexes on personality traits such as Early Adopter Mentality, Community Orientation.
The typical Popular music fan in Switzerland is balanced, around 38.6 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Hornbach.
The key figures that characterise the Popular music profile in Switzerland.
49.0% are female, 51.0% are male, average age 38.6.
| Metric | Value |
|---|---|
| Female | 49.0% |
| Male | 51.0% |
| Average age | 38.6 |
| Estimated audience size | 1,631,525 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 21% | |
| 20-29 | 21% | |
| 30-39 | 19% | |
| 40-49 | 21% | |
| 50+ | 19% |
of the worldwide Popular music audience comes from Switzerland.
| Country | Share |
|---|---|
| United States | 20.9% |
| Japan | 6.5% |
| China | 6.1% |
The strongest cross-interests of the Popular music audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Saxophone | Music & Radio | 3.57× | ||
| 02 | Cello | Music & Radio | 3.43× | ||
| 03 | Piano | Music & Radio | 2.67× | ||
| 04 | Street art | Arts & Culture | 2.57× | ||
| 05 | Contemporary R&B | Music & Radio | 2.27× | ||
| 06 | Western Union | Business & Career | 2.17× | ||
| 07 | Uniqlo | Shopping | 2.10× | ||
| 08 | Hornbach | Shopping | 2.09× | ||
| 09 | Real property | Home & Garden | 2.07× | ||
| 10 | Viral video | Internet & Social Media | 2.01× | ||
| 11 | Charity and causes | Business & Career | 1.97× | ||
| 12 | Festival | Music & Radio | 1.94× | ||
| 13 | Transfermarkt | Sports | 1.92× | ||
| 14 | High-definition television | Technology & Electronics | 1.88× | ||
| 15 | University | Business & Career | 1.87× | ||
| 16 | Musical theatre | Movies & TV | 1.80× | ||
| 17 | Wikipedia | Internet & Social Media | 1.78× | ||
| 18 | Electronics | Technology & Electronics | 1.77× | ||
| 19 | FC Bayern Munich | Sports | 1.72× | ||
| 20 | Mobile game | Games | 1.59× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 1.49× | |
| Community Orientation | OPEN | 1.44× | |
| Tradition | CONSERVATISM | 1.44× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.78× | |
| Individualism | JOY | 0.87× | |
| Price Sensitivity | PREMIUM | 0.87× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Switzerland who actively search for Popular music. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Switzerland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.