A data profile of the people who buy, follow and care about FC Bayern Munich in Switzerland — modelled from more than twelve digital signal sources. FC Bayern Munich has an estimated audience of 1,214,511 people in Switzerland.
The average FC Bayern Munich fan in Switzerland is 34.9 years old, more male, and lives primarily in Vaud.
The audience is concentrated in Vaud, Canton of Zürich, Canton of Geneva.
Top brand affinities include AutoScout24, Real Madrid C.F., FIFA World Cup, with strongest over-indexing on AutoScout24 (2.21× the country average).
Demographically, the FC Bayern Munich audience skews more male with an average age of 34.9, and over-indexes on personality traits such as Social Media Usage, Healthy Lifestyle.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 26 regions tracked by Rascasse.
The typical FC Bayern Munich fan in Switzerland is more male, around 34.9 years old, with strong Social Media Usage tendencies and a notable affinity for AutoScout24.
The key figures that characterise the FC Bayern Munich profile in Switzerland.
30.6% are female, 69.4% are male, average age 34.9.
| Metric | Value |
|---|---|
| Female | 30.6% |
| Male | 69.4% |
| Average age | 34.9 |
| Estimated audience size | 1,214,511 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 30% | |
| 20-29 | 24% | |
| 30-39 | 17% | |
| 40-49 | 16% | |
| 50+ | 13% |
of the worldwide FC Bayern Munich audience comes from Switzerland.
| Country | Share |
|---|---|
| Germany | 27.3% |
| United States | 5.8% |
| Italy | 4.8% |
Where the FC Bayern Munich audience in Switzerland is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Vaud | ~400K | 3.51× | |
| 02 | Neuchatel | ~70K | 2.93× | |
| 03 | Canton of Geneva | ~200K | 2.83× | |
| 04 | Valais | ~100K | 2.46× | |
| 05 | Fribourg | ~100K | 2.31× | |
| 06 | Jura | ~20K | 2.09× | |
| 07 | Canton of Zürich | ~300K | 1.36× | |
| 08 | Basel-City | ~50K | 1.00× | |
| 09 | Canton of Bern | ~100K | 0.93× | |
| 10 | Appenzell Innerrhoden | ~1K | 0.88× | |
| 11 | Basel-Landschaft | ~20K | 0.82× | |
| 12 | Canton of Zug | ~10K | 0.82× | |
| 13 | Canton of St. Gallen | ~50K | 0.81× | |
| 14 | Uri | ~3K | 0.80× | |
| 15 | Canton of Nidwalden | ~3K | 0.74× | |
| 16 | Canton of Obwalden | ~3K | 0.74× | |
| 17 | Canton of Glarus | ~3K | 0.74× | |
| 18 | Appenzell Ausserrhoden | ~4K | 0.73× | |
| 19 | Schaffhausen | ~7K | 0.72× | |
| 20 | Schwyz | ~10K | 0.67× | |
| 21 | Aargau | ~50K | 0.64× | |
| 22 | Luzern | ~30K | 0.64× | |
| 23 | Solothurn | ~20K | 0.63× | |
| 24 | Graubünden | ~20K | 0.60× | |
| 25 | Thurgau | ~20K | 0.59× | |
| 26 | Ticino | ~30K | 0.51× |
The strongest cross-interests of the FC Bayern Munich audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Manchester City F.C. | Sports | 3.74× | ||
| 02 | A.C. Milan | Sports | 3.58× | ||
| 03 | Real Madrid C.F. | Sports | 3.44× | ||
| 04 | Juventus F.C. | Sports | 3.38× | ||
| 05 | Premier League | Sports | 3.25× | ||
| 06 | Manchester United F.C. | Sports | 3.09× | ||
| 07 | UEFA Champions League | Sports | 3.08× | ||
| 08 | FC Barcelona | Sports | 3.03× | ||
| 09 | FC Basel | Sports | 2.64× | ||
| 10 | FIFA World Cup | Sports | 2.37× | ||
| 11 | AutoScout24 | Cars & Mobility | 2.21× | ||
| 12 | Spotify | Internet & Social Media | 2.14× | ||
| 13 | Lidl | Shopping | 1.89× | ||
| 14 | Postfinance | Business & Career | 1.72× | ||
| 15 | Vehicles | Cars & Mobility | 1.64× | ||
| 16 | Sports | Sports | 1.57× | ||
| 17 | Sports and outdoors | Sports | 1.56× | ||
| 18 | Music | Business & Career | 1.52× | ||
| 19 | Entertainment | Movies & TV | 1.51× | ||
| 20 | Bild | News | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 1.71× | |
| Healthy Lifestyle | BALANCE | 1.36× | |
| Early Adopter Mentality | POWER | 1.35× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 1.14× | |
| Sustainability | BALANCE | 1.21× | |
| Patriotism | CONSERVATISM | 1.21× |
FC Bayern Munich has an estimated audience of 1,214,511 people in Switzerland, concentrated in Vaud and Canton of Zürich.
30.6% of FC Bayern Munich fans are female, 69.4% are male, with an average age of 34.9 years.
FC Bayern Munich fans show strongest brand affinity for AutoScout24 (2.21×), Real Madrid C.F. (3.44×), and FIFA World Cup (2.37×) over the country average.
FC Bayern Munich fans in Switzerland are most concentrated in Vaud (reach ~400K), Canton of Zürich (reach ~300K), and Canton of Geneva (reach ~200K). These three regions account for the largest share of the active audience.
Beyond FC Bayern Munich itself, the audience over-indexes on Real Madrid C.F. (3.44×), FIFA World Cup (2.37×), UEFA Champions League (3.08×), and Lidl (1.89×) compared to the Switzerland average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Switzerland who actively search for FC Bayern Munich. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Switzerland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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