A data profile of the people who buy, follow and care about Popular music in United Arab Emirates — modelled from more than twelve digital signal sources. Popular music has an estimated audience of 2,191,438 people in United Arab Emirates.
The average Popular music fan in United Arab Emirates is 33.9 years old, more male, and lives primarily in Dubai.
The audience is concentrated in Dubai, Emirate of Abu Dhabi, Emirate of Sharjah.
Top brand affinities include Bahrain, Scarf, Louvre Abu Dhabi, with strongest over-indexing on Bahrain (1.88× the country average).
Demographically, the Popular music audience skews more male with an average age of 33.9, and over-indexes on personality traits such as Early Adopter Mentality, Risk Appetite.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 6 regions tracked by Rascasse.
The typical Popular music fan in United Arab Emirates is more male, around 33.9 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Bahrain.
The key figures that characterise the Popular music profile in United Arab Emirates.
37.0% are female, 63.0% are male, average age 33.9.
| Metric | Value |
|---|---|
| Female | 37.0% |
| Male | 63.0% |
| Average age | 33.9 |
| Estimated audience size | 2,191,438 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 19% | |
| 20-29 | 38% | |
| 30-39 | 26% | |
| 40-49 | 13% | |
| 50+ | 6% |
of the worldwide Popular music audience comes from United Arab Emirates.
| Country | Share |
|---|---|
| United States | 20.9% |
| Japan | 6.5% |
| China | 6.1% |
Where the Popular music audience in United Arab Emirates is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Ras Al Khaimah | ~100K | 1.06× | |
| 02 | Fujairah | ~60K | 1.06× | |
| 03 | Emirate of Abu Dhabi | ~900K | 0.96× | |
| 04 | Emirate of Ajman | ~200K | 0.95× | |
| 05 | Emirate of Sharjah | ~400K | 0.90× | |
| 06 | Dubai | ~1.5M | 0.89× |
The strongest cross-interests of the Popular music audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Decoration | Home & Garden | 2.96× | ||
| 02 | Scarf | Fashion & Accessoires | 2.71× | ||
| 03 | Gift card | Shopping | 2.26× | ||
| 04 | Chocolate cake | Food & Beverages | 2.24× | ||
| 05 | Candy | Food & Beverages | 2.20× | ||
| 06 | Pedicure | Beauty & Wellness | 2.19× | ||
| 07 | Cheesecake | Food & Beverages | 2.13× | ||
| 08 | Al Nassr FC | Sports | 2.08× | ||
| 09 | Ice cream | Food & Beverages | 1.98× | ||
| 10 | Beirut | Travel & Leisure | 1.96× | ||
| 11 | Bahrain | Travel & Leisure | 1.88× | ||
| 12 | Cairo | Travel & Leisure | 1.78× | ||
| 13 | Algeria | Travel & Leisure | 1.75× | ||
| 14 | Cheese | Food & Beverages | 1.71× | ||
| 15 | Musical instrument | Music & Radio | 1.67× | ||
| 16 | Pastry | Food & Beverages | 1.66× | ||
| 17 | Sandwich | Food & Beverages | 1.61× | ||
| 18 | Louvre Abu Dhabi | Arts & Culture | 1.60× | ||
| 19 | Morocco | Travel & Leisure | 1.58× | ||
| 20 | Yas Island | Travel & Leisure | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 1.12× | |
| Risk Appetite | THRILL | 1.09× | |
| Spirituality | BALANCE | 1.07× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.80× | |
| Family Orientation | CONSERVATISM | 0.89× | |
| Price Sensitivity | PREMIUM | 0.91× |
Popular music has an estimated audience of 2,191,438 people in United Arab Emirates, concentrated in Dubai and Emirate of Abu Dhabi.
37.0% of Popular music fans are female, 63.0% are male, with an average age of 33.9 years.
Popular music fans show strongest brand affinity for Bahrain (1.88×), Scarf (2.71×), and Louvre Abu Dhabi (1.6×) over the country average.
Popular music fans in United Arab Emirates are most concentrated in Dubai (reach ~1.5M), Emirate of Abu Dhabi (reach ~900K), and Emirate of Sharjah (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Popular music itself, the audience over-indexes on Scarf (2.71×), Louvre Abu Dhabi (1.6×), Candy (2.2×), and Cheese (1.71×) compared to the United Arab Emirates average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Arab Emirates who actively search for Popular music. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Arab Emirates. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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