A data profile of the people who buy, follow and care about Rock music in United Arab Emirates — modelled from more than twelve digital signal sources. Rock music has an estimated audience of 2,773,560 people in United Arab Emirates.
The average Rock music fan in United Arab Emirates is 35.2 years old, more male, and lives primarily in Dubai.
The audience is concentrated in Dubai, Emirate of Abu Dhabi, Emirate of Sharjah.
Top brand affinities include Swabi, Maidan (Kolkata), Pashto music, with strongest over-indexing on Swabi (1.51× the country average).
Demographically, the Rock music audience skews more male with an average age of 35.2, and over-indexes on personality traits such as Patriotism, Social Media Usage.
Compared to the country baseline, this audience shows distinctive patterns across 3 brand affinities and 6 regions tracked by Rascasse.
The typical Rock music fan in United Arab Emirates is more male, around 35.2 years old, with strong Patriotism tendencies and a notable affinity for Swabi.
The key figures that characterise the Rock music profile in United Arab Emirates.
27.8% are female, 72.2% are male, average age 35.2.
| Metric | Value |
|---|---|
| Female | 27.8% |
| Male | 72.2% |
| Average age | 35.2 |
| Estimated audience size | 2,773,560 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 37% | |
| 30-39 | 29% | |
| 40-49 | 14% | |
| 50+ | 6% |
of the worldwide Rock music audience comes from United Arab Emirates.
| Country | Share |
|---|---|
| United States | 22.8% |
| United Kingdom | 4.8% |
| Italy | 4.7% |
Where the Rock music audience in United Arab Emirates is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Fujairah | ~70K | 1.09× | |
| 02 | Ras Al Khaimah | ~100K | 1.02× | |
| 03 | Emirate of Ajman | ~300K | 0.96× | |
| 04 | Emirate of Sharjah | ~600K | 0.91× | |
| 05 | Emirate of Abu Dhabi | ~1M | 0.90× | |
| 06 | Dubai | ~2M | 0.87× |
The strongest cross-interests of the Rock music audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Maidan (Kolkata) | Travel & Leisure | 1.54× | ||
| 02 | Pashto music | Music & Radio | 1.52× | ||
| 03 | Swabi | Travel & Leisure | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.74× | |
| Social Media Usage | JOY | 0.65× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.65× | |
| Patriotism | CONSERVATISM | 0.74× |
Rock music has an estimated audience of 2,773,560 people in United Arab Emirates, concentrated in Dubai and Emirate of Abu Dhabi.
27.8% of Rock music fans are female, 72.2% are male, with an average age of 35.2 years.
Rock music fans show strongest brand affinity for Swabi (1.51×), Maidan (Kolkata) (1.54×), and Pashto music (1.52×) over the country average.
Rock music fans in United Arab Emirates are most concentrated in Dubai (reach ~2M), Emirate of Abu Dhabi (reach ~1M), and Emirate of Sharjah (reach ~600K). These three regions account for the largest share of the active audience.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Arab Emirates who actively search for Rock music. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Arab Emirates. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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