A data profile of the people who buy, follow and care about Rock music in Indonesia — modelled from more than twelve digital signal sources. Rock music has an estimated audience of 8,044,074 people in Indonesia.
The average Rock music fan in Indonesia is 35.2 years old, more male, and lives primarily in West Java.
The audience is concentrated in West Java, East Java, Jakarta.
Top brand affinities include RaeLynn, Caroline Jones, Tigirlily Gold, with strongest over-indexing on RaeLynn (1.56× the country average).
Demographically, the Rock music audience skews more male with an average age of 35.2, and over-indexes on personality traits such as Risk Appetite, Individualism.
Compared to the country baseline, this audience shows distinctive patterns across 4 brand affinities and 34 regions tracked by Rascasse.
The typical Rock music fan in Indonesia is more male, around 35.2 years old, with strong Risk Appetite tendencies and a notable affinity for RaeLynn.
The key figures that characterise the Rock music profile in Indonesia.
39.0% are female, 61.0% are male, average age 35.2.
| Metric | Value |
|---|---|
| Female | 39.0% |
| Male | 61.0% |
| Average age | 35.2 |
| Estimated audience size | 8,044,074 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 22% | |
| 20-29 | 29% | |
| 30-39 | 23% | |
| 40-49 | 16% | |
| 50+ | 10% |
of the worldwide Rock music audience comes from Indonesia.
| Country | Share |
|---|---|
| United States | 22.8% |
| United Kingdom | 4.8% |
| Italy | 4.7% |
Where the Rock music audience in Indonesia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Bali | ~200K | 1.24× | |
| 02 | Bangka-Belitung Islands | ~50K | 1.15× | |
| 03 | Gorontalo (disambiguation)(2) | ~40K | 1.09× | |
| 04 | West Sulawesi | ~40K | 1.06× | |
| 05 | North Kalimantan | ~30K | 1.05× | |
| 06 | Bengkulu | ~70K | 1.03× | |
| 07 | Central Kalimantan | ~70K | 1.02× | |
| 08 | North Sulawesi | ~90K | 1.01× | |
| 09 | Papua (province) | ~50K | 1.01× | |
| 10 | West Kalimantan | ~100K | 1.00× | |
| 11 | Jambi | ~90K | 1.00× | |
| 12 | Central Sulawesi | ~70K | 1.00× | |
| 13 | Southeast Sulawesi | ~60K | 1.00× | |
| 14 | Maluku | ~40K | 1.00× | |
| 15 | North Maluku | ~30K | 1.00× | |
| 16 | West Papua | ~30K | 1.00× | |
| 17 | Jakarta | ~600K | 0.99× | |
| 18 | East Nusa Tenggara | ~90K | 0.99× | |
| 19 | Riau Islands | ~80K | 0.98× | |
| 20 | Aceh | ~100K | 0.97× | |
| 21 | South Kalimantan | ~100K | 0.97× | |
| 22 | West Nusa Tenggara | ~100K | 0.97× | |
| 23 | Lampung | ~200K | 0.95× | |
| 24 | West Sumatra | ~100K | 0.95× | |
| 25 | Special Region of Yogyakarta | ~100K | 0.95× | |
| 26 | Banten | ~300K | 0.94× | |
| 27 | South Sumatra | ~200K | 0.94× | |
| 28 | Riau | ~200K | 0.94× | |
| 29 | East Kalimantan | ~100K | 0.94× | |
| 30 | South Sulawesi | ~200K | 0.92× | |
| 31 | North Sumatra | ~300K | 0.90× | |
| 32 | Central Java | ~600K | 0.80× | |
| 33 | East Java | ~700K | 0.79× | |
| 34 | West Java | ~1M | 0.77× |
The strongest cross-interests of the Rock music audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | RaeLynn | Music & Radio | 1.56× | ||
| 02 | Caroline Jones | Music & Radio | 1.56× | ||
| 03 | Tigirlily Gold | Music & Radio | 1.56× | ||
| 04 | Runaway June | Music & Radio | 1.56× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 1.01× | |
| Individualism | JOY | 0.68× | |
| Design Affinity | PREMIUM | 0.63× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.30× | |
| Early Adopter Mentality | POWER | 0.32× | |
| Healthy Lifestyle | BALANCE | 0.33× |
Rock music has an estimated audience of 8,044,074 people in Indonesia, concentrated in West Java and East Java.
39.0% of Rock music fans are female, 61.0% are male, with an average age of 35.2 years.
Rock music fans show strongest brand affinity for RaeLynn (1.56×), Caroline Jones (1.56×), and Tigirlily Gold (1.56×) over the country average.
Rock music fans in Indonesia are most concentrated in West Java (reach ~1M), East Java (reach ~700K), and Jakarta (reach ~600K). These three regions account for the largest share of the active audience.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Indonesia who actively search for Rock music. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Indonesia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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