A data profile of the people who buy, follow and care about Rock music in Colombia — modelled from more than twelve digital signal sources. Rock music has an estimated audience of 5,896,244 people in Colombia.
Rock music has an estimated audience of 5,896,244 people in Colombia. 52.5% are female, 47.5% are male, average age 34.6. Top brand affinities: Incentive, Satellite Internet access, Tax break, Eudora, Kansas, EMC Corporation.
Top brand affinities include Incentive, Satellite Internet access, Tax break, with strongest over-indexing on Incentive (1.61× the country average).
Demographically, the Rock music audience skews balanced with an average age of 34.6, and over-indexes on personality traits such as Career Orientation, Risk Appetite.
The typical Rock music fan in Colombia is balanced, around 34.6 years old, with strong Career Orientation tendencies and a notable affinity for Incentive.
The key figures that characterise the Rock music profile in Colombia.
52.5% are female, 47.5% are male, average age 34.6.
| Metric | Value |
|---|---|
| Female | 52.5% |
| Male | 47.5% |
| Average age | 34.6 |
| Estimated audience size | 5,896,244 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 30% | |
| 20-29 | 24% | |
| 30-39 | 18% | |
| 40-49 | 15% | |
| 50+ | 13% |
of the worldwide Rock music audience comes from Colombia.
| Country | Share |
|---|---|
| United States | 22.8% |
| United Kingdom | 4.8% |
| Italy | 4.7% |
The strongest cross-interests of the Rock music audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Eudora, Kansas | Travel & Leisure | 1.72× | ||
| 02 | Incentive | Business & Career | 1.61× | ||
| 03 | Satellite Internet access | Technology & Electronics | 1.55× | ||
| 04 | Tax break | Politics & Society | 1.54× | ||
| 05 | SOCAR | Business & Career | 1.54× | ||
| 06 | EMC Corporation | Technology & Electronics | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 0.82× | |
| Risk Appetite | THRILL | 0.81× | |
| Indulgence | JOY | 0.75× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 0.38× | |
| Patriotism | CONSERVATISM | 0.38× | |
| Creativity | OPEN | 0.71× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Colombia who actively search for Rock music. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Colombia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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