A data profile of the people who buy, follow and care about Latin music (genre) in Colombia — modelled from more than twelve digital signal sources. Latin music (genre) has an estimated audience of 5,211,181 people in Colombia.
Latin music (genre) has an estimated audience of 5,211,181 people in Colombia. 53.5% are female, 46.5% are male, average age 34.3.
Demographically, the Latin music (genre) audience skews balanced with an average age of 34.3, and over-indexes on personality traits such as Extroversion, Indulgence.
The key figures that characterise the Latin music (genre) profile in Colombia.
53.5% are female, 46.5% are male, average age 34.3.
| Metric | Value |
|---|---|
| Female | 53.5% |
| Male | 46.5% |
| Average age | 34.3 |
| Estimated audience size | 5,211,181 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 33% | |
| 20-29 | 23% | |
| 30-39 | 17% | |
| 40-49 | 14% | |
| 50+ | 13% |
of the worldwide Latin music (genre) audience comes from Colombia.
| Country | Share |
|---|---|
| United States | 27.7% |
| Mexico | 10.3% |
| Spain | 6.8% |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 1.13× | |
| Indulgence | JOY | 1.09× | |
| Early Adopter Mentality | POWER | 1.06× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.88× | |
| Price Sensitivity | PREMIUM | 0.90× | |
| Need for Security | CONSERVATISM | 0.91× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Colombia who actively search for Latin music (genre). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Colombia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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