A data profile of the people who buy, follow and care about Latin music (genre) in Argentina — modelled from more than twelve digital signal sources. Latin music (genre) has an estimated audience of 2,091,355 people in Argentina.
Latin music (genre) has an estimated audience of 2,091,355 people in Argentina. 57.6% are female, 42.4% are male, average age 35.4. Top brand affinities: Arsenal F.C., Liverpool F.C., Bugatti, Aston Martin, Lenny Kravitz.
Top brand affinities include Arsenal F.C., Liverpool F.C., Bugatti, with strongest over-indexing on Arsenal F.C. (1.76× the country average).
Demographically, the Latin music (genre) audience skews more female with an average age of 35.4, and over-indexes on personality traits such as Tradition, Extroversion.
The typical Latin music (genre) fan in Argentina is more female, around 35.4 years old, with strong Tradition tendencies and a notable affinity for Arsenal F.C..
The key figures that characterise the Latin music (genre) profile in Argentina.
57.6% are female, 42.4% are male, average age 35.4.
| Metric | Value |
|---|---|
| Female | 57.6% |
| Male | 42.4% |
| Average age | 35.4 |
| Estimated audience size | 2,091,355 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 30% | |
| 20-29 | 22% | |
| 30-39 | 18% | |
| 40-49 | 15% | |
| 50+ | 15% |
of the worldwide Latin music (genre) audience comes from Argentina.
| Country | Share |
|---|---|
| United States | 27.7% |
| Mexico | 10.3% |
| Spain | 6.8% |
The strongest cross-interests of the Latin music (genre) audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Trevor Noah | Movies & TV | 2.70× | ||
| 02 | Philadelphia Eagles | Sports | 2.60× | ||
| 03 | New England Patriots | Sports | 2.52× | ||
| 04 | Lacrosse | Sports | 2.35× | ||
| 05 | SpaceX | Cars & Mobility | 2.31× | ||
| 06 | Bugatti | Cars & Mobility | 2.14× | ||
| 07 | Aston Martin | Cars & Mobility | 2.03× | ||
| 08 | Cypress Hill | Music & Radio | 1.80× | ||
| 09 | Arsenal F.C. | Sports | 1.76× | ||
| 10 | Disney on Ice | Travel & Leisure | 1.73× | ||
| 11 | Norwich City F.C. | Sports | 1.69× | ||
| 12 | ASAP Rocky | Music & Radio | 1.64× | ||
| 13 | Fulham F.C. | Sports | 1.64× | ||
| 14 | Lenny Kravitz | Music & Radio | 1.55× | ||
| 15 | Atlanta Braves | Sports | 1.55× | ||
| 16 | Liverpool F.C. | Sports | 1.53× | ||
| 17 | Buffy the Vampire Slayer | Movies & TV | 1.53× | ||
| 18 | Tabloid (newspaper format) | Literature | 1.53× | ||
| 19 | Roller coaster | Travel & Leisure | 1.53× | ||
| 20 | New York Yankees | Sports | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 1.20× | |
| Extroversion | THRILL | 1.17× | |
| Spirituality | BALANCE | 1.15× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.80× | |
| Luxury Orientation | PREMIUM | 0.80× | |
| Design Affinity | PREMIUM | 0.88× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Argentina who actively search for Latin music (genre). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Argentina. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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