How to read this list
Rank
Position in the Top 100, sorted by audience size from largest to smallest. Updated weekly.
Audience size
Estimated number of unique people in Argentina who actively engage with this audience, derived from anonymized search-behavior signals.
Country share
Share of the global audience that is active in Argentina. A higher value means the audience is more locally concentrated here.
Avg age
Average age in years across the people who engage with this audience in Argentina, derived from anonymized search-behavior signals. A dash means demographic data is not yet available.
Female share
Share of women among the people who engage with this audience in Argentina. 50% is gender-balanced; values above mean female-skewed, below mean male-skewed.
Ranking
| Rank | Audience | Audience size | Country share | Avg age | Female share | Subtype |
|---|---|---|---|---|---|---|
| 1 | PPop music | 3.5M | 0.8% | 36.8 | 58.5% | Musical genre |
| 2 | RRock music | 3.3M | 0.7% | 37.0 | 55.7% | Musical genre |
| 3 | CCountry music | 3.1M | 1.2% | 39.4 | 58.0% | Musical genre |
| 4 | RRock and roll | 2.8M | 1.2% | 36.5 | 56.1% | Musical genre |
| 5 | PPopular music | 2.7M | 0.8% | 35.9 | 54.9% | Musical genre |
| 6 | HHip hop music | 2.6M | 0.6% | 34.2 | 55.7% | Musical genre |
| 7 | RRhythm and blues music | 2.4M | 0.7% | 35.7 | 56.8% | Musical genre |
| 8 | BBlues music | 2.4M | 0.8% | 37.1 | 56.6% | Musical genre |
| 9 | RReggaeton | 2.3M | 2.0% | 32.5 | 55.7% | Musical genre |
| 10 | LLatin pop | 2.3M | 2.5% | 34.7 | 62.9% | Musical genre |
| 11 | JJazz music | 2.2M | 0.7% | 37.6 | 57.0% | Musical genre |
| 12 | LLatin music (genre) | 2.1M | 2.2% | 35.4 | 57.6% | Musical genre |
| 13 | CClassical music | 2.1M | 0.7% | 39.5 | 57.3% | Musical genre |
| 14 | AAlternative rock | 2M | 0.9% | 34.6 | 58.8% | Musical genre |
| 15 | HHouse music | 1.9M | 1.2% | 36.0 | 54.1% | Musical genre |
| 16 | SSinger-songwriter | 1.9M | 0.8% | 36.5 | 61.2% | Musical genre |
| 17 | EElectro (music) | 1.6M | 1.1% | — | — | Musical genre |
| 18 | RReggae | 1.5M | 1.1% | 33.2 | 56.8% | Musical genre |
| 19 | CCumbia | 1.5M | 5.5% | 35.2 | 49.6% | Musical genre |
| 20 | SSoul music | 1.3M | 0.5% | 35.9 | 62.1% | Musical genre |
| 21 | PPunk rock | 1.3M | 0.8% | 32.0 | 53.5% | Musical genre |
| 22 | AAfrican-American music | 1.3M | 0.7% | 34.8 | 54.8% | Musical genre |
| 23 | DDance music | 1.2M | 0.6% | 38.2 | 58.7% | Musical genre |
| 24 | BBaroque pop | 1.1M | 1.4% | 32.3 | 62.6% | Musical genre |
| 25 | AArgentine cumbia | 1M | 10.6% | 36.5 | 49.1% | Musical genre |
Want the full picture for any of these audiences?
Open any profile to see psychographics, top regions, peer affinities and demographic splits — all derived from the same anonymized signals.
Frequently asked questions
How is this list of the most popular musical genres compiled?
Rascasse aggregates anonymized search-behavior signals across Argentina and ranks each musical genre by its estimated audience size. Only entries with at least 5 measured entities are listed.
How often is the list updated?
The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.
What is the largest musical genre in Argentina?
Pop music currently leads with an estimated audience of 3.5M people in Argentina.