A data profile of the people who buy, follow and care about Soul music in Argentina — modelled from more than twelve digital signal sources. Soul music has an estimated audience of 1,334,764 people in Argentina.
Soul music has an estimated audience of 1,334,764 people in Argentina. 62.1% are female, 37.9% are male, average age 35.9. Top brand affinities: Sagittarius (astrology), Minimal techno, Bassline (music genre), G-funk, Axé (music).
Top brand affinities include Sagittarius (astrology), Minimal techno, Bassline (music genre), with strongest over-indexing on Sagittarius (astrology) (1.56× the country average).
Demographically, the Soul music audience skews more female with an average age of 35.9, and over-indexes on personality traits such as Risk Appetite, Indulgence.
The typical Soul music fan in Argentina is more female, around 35.9 years old, with strong Risk Appetite tendencies and a notable affinity for Sagittarius (astrology).
The key figures that characterise the Soul music profile in Argentina.
62.1% are female, 37.9% are male, average age 35.9.
| Metric | Value |
|---|---|
| Female | 62.1% |
| Male | 37.9% |
| Average age | 35.9 |
| Estimated audience size | 1,334,764 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 28% | |
| 20-29 | 23% | |
| 30-39 | 18% | |
| 40-49 | 16% | |
| 50+ | 16% |
of the worldwide Soul music audience comes from Argentina.
| Country | Share |
|---|---|
| United States | 24.5% |
| Brazil | 6.3% |
| United Kingdom | 4.6% |
The strongest cross-interests of the Soul music audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Frevo | Music & Radio | 2.01× | ||
| 02 | Minimal techno | Music & Radio | 1.60× | ||
| 03 | Bassline (music genre) | Music & Radio | 1.57× | ||
| 04 | Sagittarius (astrology) | Politics & Society | 1.56× | ||
| 05 | Axé (music) | Music & Radio | 1.51× | ||
| 06 | G-funk | Music & Radio | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 1.20× | |
| Indulgence | JOY | 1.13× | |
| Individualism | JOY | 1.12× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.91× | |
| Sports Activity | POWER | 0.93× | |
| Design Affinity | PREMIUM | 0.98× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Argentina who actively search for Soul music. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Argentina. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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