A data profile of the people who buy, follow and care about Soul music in Netherlands — modelled from more than twelve digital signal sources. Soul music has an estimated audience of 1,965,407 people in Netherlands.
The average Soul music fan in Netherlands is 40.1 years old, balanced, and lives primarily in Zuid-Holland.
The audience is concentrated in Zuid-Holland, North Holland, North Brabant.
Top brand affinities include Toto (band), Pop music, Michael Jackson, with strongest over-indexing on Toto (band) (1.68× the country average).
Demographically, the Soul music audience skews balanced with an average age of 40.1, and over-indexes on personality traits such as Design Affinity, Early Adopter Mentality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Soul music fan in Netherlands is balanced, around 40.1 years old, with strong Design Affinity tendencies and a notable affinity for Toto (band).
The key figures that characterise the Soul music profile in Netherlands.
50.3% are female, 49.7% are male, average age 40.1.
| Metric | Value |
|---|---|
| Female | 50.3% |
| Male | 49.7% |
| Average age | 40.1 |
| Estimated audience size | 1,965,407 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 20% | |
| 20-29 | 18% | |
| 30-39 | 17% | |
| 40-49 | 21% | |
| 50+ | 24% |
of the worldwide Soul music audience comes from Netherlands.
| Country | Share |
|---|---|
| United States | 24.5% |
| Brazil | 6.3% |
| United Kingdom | 4.6% |
Where the Soul music audience in Netherlands is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | North Holland | ~500K | 1.35× | |
| 02 | Overijssel | ~200K | 1.20× | |
| 03 | Zuid-Holland | ~500K | 1.16× | |
| 04 | Flevoland | ~50K | 1.00× | |
| 05 | Limburg | ~100K | 0.99× | |
| 06 | Zeeland | ~40K | 0.99× | |
| 07 | Drenthe | ~60K | 0.98× | |
| 08 | North Brabant | ~300K | 0.97× | |
| 09 | Groningen | ~70K | 0.97× | |
| 10 | Friesland | ~70K | 0.96× | |
| 11 | Utrecht | ~100K | 0.95× | |
| 12 | Gelderland | ~200K | 0.92× |
The strongest cross-interests of the Soul music audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Simply Red | Music & Radio | 2.34× | ||
| 02 | Adele | Music & Radio | 2.34× | ||
| 03 | Eric Clapton | Music & Radio | 2.31× | ||
| 04 | Bee Gees | Music & Radio | 2.19× | ||
| 05 | Bob Dylan | Music & Radio | 2.10× | ||
| 06 | George Michael | Music & Radio | 2.06× | ||
| 07 | Rod Stewart | Music & Radio | 1.99× | ||
| 08 | David Bowie | Music & Radio | 1.97× | ||
| 09 | Gospel music | Music & Radio | 1.84× | ||
| 10 | Michael Jackson | Music & Radio | 1.77× | ||
| 11 | Phil Collins | Music & Radio | 1.77× | ||
| 12 | Bruno Mars | Music & Radio | 1.74× | ||
| 13 | Mick Jagger | Music & Radio | 1.72× | ||
| 14 | Prince (musician) | Music & Radio | 1.71× | ||
| 15 | Toto (band) | Music & Radio | 1.68× | ||
| 16 | Concertgebouw | Arts & Culture | 1.63× | ||
| 17 | Bruce Springsteen | Music & Radio | 1.60× | ||
| 18 | Pop music | Music & Radio | 1.54× | ||
| 19 | Celine Dion | Music & Radio | 1.54× | ||
| 20 | Ilse DeLange | Music & Radio | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 1.06× | |
| Early Adopter Mentality | POWER | 1.04× | |
| Patriotism | CONSERVATISM | 1.01× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.88× | |
| Healthy Lifestyle | BALANCE | 0.91× | |
| Travelling | THRILL | 0.97× |
Soul music has an estimated audience of 1,965,407 people in Netherlands, concentrated in Zuid-Holland and North Holland.
50.3% of Soul music fans are female, 49.7% are male, with an average age of 40.1 years.
Soul music fans show strongest brand affinity for Toto (band) (1.68×), Pop music (1.54×), and Michael Jackson (1.77×) over the country average.
Soul music fans in Netherlands are most concentrated in Zuid-Holland (reach ~500K), North Holland (reach ~500K), and North Brabant (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Soul music itself, the audience over-indexes on Pop music (1.54×), Michael Jackson (1.77×), Gospel music (1.84×), and George Michael (2.06×) compared to the Netherlands average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Netherlands who actively search for Soul music. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Netherlands. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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