A data profile of the people who buy, follow and care about Soul music in Austria — modelled from more than twelve digital signal sources. Soul music has an estimated audience of 892,496 people in Austria.
The average Soul music fan in Austria is 37.1 years old, balanced, and lives primarily in Vienna.
The audience is concentrated in Vienna, Lower Austria, Upper Austria.
Top brand affinities include Gospel music, Sarah Connor, Self-healing, with strongest over-indexing on Gospel music (1.58× the country average).
Demographically, the Soul music audience skews balanced with an average age of 37.1, and over-indexes on personality traits such as Design Affinity, Early Adopter Mentality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 9 regions tracked by Rascasse.
The typical Soul music fan in Austria is balanced, around 37.1 years old, with strong Design Affinity tendencies and a notable affinity for Gospel music.
The key figures that characterise the Soul music profile in Austria.
50.0% are female, 50.0% are male, average age 37.1.
| Metric | Value |
|---|---|
| Female | 50.0% |
| Male | 50.0% |
| Average age | 37.1 |
| Estimated audience size | 892,496 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 25% | |
| 20-29 | 22% | |
| 30-39 | 17% | |
| 40-49 | 18% | |
| 50+ | 17% |
of the worldwide Soul music audience comes from Austria.
| Country | Share |
|---|---|
| United States | 24.5% |
| Brazil | 6.3% |
| United Kingdom | 4.6% |
Where the Soul music audience in Austria is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Burgenland | ~20K | 1.09× | |
| 02 | Vorarlberg | ~30K | 1.04× | |
| 03 | Carinthia (state) | ~50K | 1.02× | |
| 04 | Salzburg | ~60K | 0.99× | |
| 05 | Upper Austria | ~100K | 0.96× | |
| 06 | Vienna | ~200K | 0.95× | |
| 07 | Tyrol | ~60K | 0.95× | |
| 08 | Lower Austria | ~100K | 0.94× | |
| 09 | Styria | ~100K | 0.93× |
The strongest cross-interests of the Soul music audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Aretha Franklin | Music & Radio | 2.36× | ||
| 02 | Janis Joplin | Music & Radio | 1.84× | ||
| 03 | Tina Turner | Music & Radio | 1.73× | ||
| 04 | Romani language | Politics & Society | 1.72× | ||
| 05 | Faith healing | Health | 1.71× | ||
| 06 | Pro TV | Movies & TV | 1.71× | ||
| 07 | Transylvania | Travel & Leisure | 1.69× | ||
| 08 | Xavier Naidoo | Music & Radio | 1.69× | ||
| 09 | Dixieland | Music & Radio | 1.62× | ||
| 10 | Celine Dion | Music & Radio | 1.61× | ||
| 11 | Mediumship | Politics & Society | 1.61× | ||
| 12 | Sarah Connor | Music & Radio | 1.59× | ||
| 13 | Self-healing | Health | 1.59× | ||
| 14 | Timișoara | Travel & Leisure | 1.59× | ||
| 15 | Gospel music | Music & Radio | 1.58× | ||
| 16 | Numerology | Health | 1.56× | ||
| 17 | Christina Aguilera | Music & Radio | 1.54× | ||
| 18 | Eric Clapton | Music & Radio | 1.53× | ||
| 19 | Diaspora | Politics & Society | 1.52× | ||
| 20 | Jimi Hendrix | Music & Radio | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 1.05× | |
| Early Adopter Mentality | POWER | 1.03× | |
| Price Sensitivity | PREMIUM | 1.00× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 0.77× | |
| Travelling | THRILL | 0.87× | |
| Healthy Lifestyle | BALANCE | 0.90× |
Soul music has an estimated audience of 892,496 people in Austria, concentrated in Vienna and Lower Austria.
50.0% of Soul music fans are female, 50.0% are male, with an average age of 37.1 years.
Soul music fans show strongest brand affinity for Gospel music (1.58×), Sarah Connor (1.59×), and Self-healing (1.59×) over the country average.
Soul music fans in Austria are most concentrated in Vienna (reach ~200K), Lower Austria (reach ~100K), and Upper Austria (reach ~100K). These three regions account for the largest share of the active audience.
Beyond Soul music itself, the audience over-indexes on Sarah Connor (1.59×), Self-healing (1.59×), Celine Dion (1.61×), and Dixieland (1.62×) compared to the Austria average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Austria who actively search for Soul music. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Austria. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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