A data profile of the people who buy, follow and care about Soul music in Portugal — modelled from more than twelve digital signal sources. Soul music has an estimated audience of 1,871,697 people in Portugal.
The average Soul music fan in Portugal is 41.0 years old, balanced, and lives primarily in Lisbon District.
The audience is concentrated in Lisbon District, Porto District, Setúbal District.
Top brand affinities include Christian country music, southern gospel music, with strongest over-indexing on Christian country music (1.56× the country average).
Demographically, the Soul music audience skews balanced with an average age of 41.0, and over-indexes on personality traits such as Creativity, Mindfulness.
Compared to the country baseline, this audience shows distinctive patterns across 2 brand affinities and 20 regions tracked by Rascasse.
The typical Soul music fan in Portugal is balanced, around 41.0 years old, with strong Creativity tendencies and a notable affinity for Christian country music.
The key figures that characterise the Soul music profile in Portugal.
53.4% are female, 46.6% are male, average age 41.0.
| Metric | Value |
|---|---|
| Female | 53.4% |
| Male | 46.6% |
| Average age | 41.0 |
| Estimated audience size | 1,871,697 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 18% | |
| 20-29 | 18% | |
| 30-39 | 17% | |
| 40-49 | 21% | |
| 50+ | 26% |
of the worldwide Soul music audience comes from Portugal.
| Country | Share |
|---|---|
| United States | 24.5% |
| Brazil | 6.3% |
| United Kingdom | 4.6% |
Where the Soul music audience in Portugal is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Bragança District | ~20K | 1.10× | |
| 02 | Portalegre District | ~20K | 1.09× | |
| 03 | Guarda District | ~30K | 1.07× | |
| 04 | Beja District | ~30K | 1.06× | |
| 05 | Vila Real District | ~40K | 1.03× | |
| 06 | Évora District | ~30K | 1.03× | |
| 07 | Castelo Branco District | ~40K | 1.02× | |
| 08 | Viana do Castelo District | ~50K | 1.01× | |
| 09 | Azores | ~50K | 0.99× | |
| 10 | Viseu District | ~60K | 0.98× | |
| 11 | Madeira | ~50K | 0.97× | |
| 12 | Coimbra District | ~90K | 0.95× | |
| 13 | Braga District | ~200K | 0.94× | |
| 14 | Leiria District | ~100K | 0.94× | |
| 15 | Aveiro District | ~100K | 0.93× | |
| 16 | Faro District | ~100K | 0.93× | |
| 17 | Setúbal District | ~200K | 0.91× | |
| 18 | Porto District | ~300K | 0.82× | |
| 19 | Santarém District | ~70K | 0.82× | |
| 20 | Lisbon District | ~500K | 0.80× |
The strongest cross-interests of the Soul music audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Christian country music | Music & Radio | 1.56× | ||
| 02 | southern gospel music | Music & Radio | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 1.01× | |
| Mindfulness | BALANCE | 0.98× | |
| Spirituality | BALANCE | 0.96× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.72× | |
| Patriotism | CONSERVATISM | 0.73× | |
| Early Adopter Mentality | POWER | 0.74× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Portugal who actively search for Soul music. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Portugal. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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