A data profile of the people who buy, follow and care about Soul music in Norway — modelled from more than twelve digital signal sources. Soul music has an estimated audience of 620,600 people in Norway.
Soul music has an estimated audience of 620,600 people in Norway. 49.0% are female, 51.0% are male, average age 41.9. Top brand affinities: Gospel music, Dixieland, Bob Dylan, Michael Jackson, Choir.
Top brand affinities include Gospel music, Dixieland, Bob Dylan, with strongest over-indexing on Gospel music (1.78× the country average).
Demographically, the Soul music audience skews balanced with an average age of 41.9, and over-indexes on personality traits such as Social Media Usage, Travelling.
The typical Soul music fan in Norway is balanced, around 41.9 years old, with strong Social Media Usage tendencies and a notable affinity for Gospel music.
The key figures that characterise the Soul music profile in Norway.
49.0% are female, 51.0% are male, average age 41.9.
| Metric | Value |
|---|---|
| Female | 49.0% |
| Male | 51.0% |
| Average age | 41.9 |
| Estimated audience size | 620,600 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 18% | |
| 20-29 | 16% | |
| 30-39 | 15% | |
| 40-49 | 20% | |
| 50+ | 30% |
of the worldwide Soul music audience comes from Norway.
| Country | Share |
|---|---|
| United States | 24.5% |
| Brazil | 6.3% |
| United Kingdom | 4.6% |
The strongest cross-interests of the Soul music audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Angelina Jordan | Music & Radio | 2.11× | ||
| 02 | Amy Winehouse | Music & Radio | 2.11× | ||
| 03 | Janis Joplin | Music & Radio | 2.00× | ||
| 04 | Dixieland | Music & Radio | 1.98× | ||
| 05 | Bob Dylan | Music & Radio | 1.86× | ||
| 06 | Gospel music | Music & Radio | 1.78× | ||
| 07 | Choir | Home & Garden | 1.75× | ||
| 08 | David Bowie | Music & Radio | 1.72× | ||
| 09 | Big Dipper (band) | Music & Radio | 1.71× | ||
| 10 | ABBA | Music & Radio | 1.68× | ||
| 11 | Chamber music | Music & Radio | 1.68× | ||
| 12 | Contemporary classical music | Music & Radio | 1.66× | ||
| 13 | King King | Music & Radio | 1.64× | ||
| 14 | Leonard Cohen | Music & Radio | 1.63× | ||
| 15 | Andrea Bocelli | Music & Radio | 1.61× | ||
| 16 | Rod Stewart | Music & Radio | 1.61× | ||
| 17 | Odd Nordstoga | Music & Radio | 1.59× | ||
| 18 | Phil Collins | Music & Radio | 1.56× | ||
| 19 | Halvdan Sivertsen | Music & Radio | 1.55× | ||
| 20 | Michael Jackson | Music & Radio | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.84× | |
| Travelling | THRILL | 0.84× | |
| Patriotism | CONSERVATISM | 0.79× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.79× | |
| Social Media Usage | JOY | 0.84× | |
| Travelling | THRILL | 0.84× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Norway who actively search for Soul music. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Norway. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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