A data profile of the people who buy, follow and care about Reggae in Argentina — modelled from more than twelve digital signal sources. Reggae has an estimated audience of 1,503,327 people in Argentina.
Reggae has an estimated audience of 1,503,327 people in Argentina. 56.8% are female, 43.2% are male, average age 33.2. Top brand affinities: Reggaeton, Reggae genres, Daddy Yankee, Angelique Boyer, Herrera Province.
Top brand affinities include Reggaeton, Reggae genres, Daddy Yankee, with strongest over-indexing on Reggaeton (1.69× the country average).
Demographically, the Reggae audience skews more female with an average age of 33.2, and over-indexes on personality traits such as Risk Appetite, Indulgence.
The typical Reggae fan in Argentina is more female, around 33.2 years old, with strong Risk Appetite tendencies and a notable affinity for Reggaeton.
The key figures that characterise the Reggae profile in Argentina.
56.8% are female, 43.2% are male, average age 33.2.
| Metric | Value |
|---|---|
| Female | 56.8% |
| Male | 43.2% |
| Average age | 33.2 |
| Estimated audience size | 1,503,327 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 34% | |
| 20-29 | 26% | |
| 30-39 | 17% | |
| 40-49 | 12% | |
| 50+ | 11% |
of the worldwide Reggae audience comes from Argentina.
| Country | Share |
|---|---|
| United States | 26.6% |
| Brazil | 5.4% |
| Mexico | 4.9% |
The strongest cross-interests of the Reggae audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Reggae genres | Music & Radio | 1.83× | ||
| 02 | Reggaeton | Music & Radio | 1.69× | ||
| 03 | Soca music | Music & Radio | 1.65× | ||
| 04 | Canserbero | Music & Radio | 1.60× | ||
| 05 | Karol Sevilla | Music & Radio | 1.57× | ||
| 06 | Angelique Boyer | Movies & TV | 1.56× | ||
| 07 | William Levy (actor) | Movies & TV | 1.56× | ||
| 08 | El Señor de los Cielos | Movies & TV | 1.56× | ||
| 09 | Lola Indigo | Music & Radio | 1.56× | ||
| 10 | Daddy Yankee | Music & Radio | 1.54× | ||
| 11 | Herrera Province | Travel & Leisure | 1.54× | ||
| 12 | Courtship | Business & Career | 1.54× | ||
| 13 | Romeo Santos | Music & Radio | 1.53× | ||
| 14 | Bizarrap | Music & Radio | 1.53× | ||
| 15 | Chicago Fire (TV series) | Movies & TV | 1.53× | ||
| 16 | Carmen Villalobos | Movies & TV | 1.52× | ||
| 17 | Trieste | Travel & Leisure | 1.52× | ||
| 18 | Nicky Jam | Music & Radio | 1.52× | ||
| 19 | Natti Natasha | Music & Radio | 1.52× | ||
| 20 | Caso Cerrado | Movies & TV | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 1.33× | |
| Indulgence | JOY | 1.20× | |
| Career Orientation | POWER | 1.19× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 0.71× | |
| Patriotism | CONSERVATISM | 0.86× | |
| Design Affinity | PREMIUM | 0.90× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Argentina who actively search for Reggae. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Argentina. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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