A data profile of the people who buy, follow and care about Rock music in Australia — modelled from more than twelve digital signal sources. Rock music has an estimated audience of 9,211,681 people in Australia.
The average Rock music fan in Australia is 42.6 years old, balanced, and lives primarily in New South Wales.
The audience is concentrated in New South Wales, Victoria, Queensland.
Demographically, the Rock music audience skews balanced with an average age of 42.6, and over-indexes on personality traits such as Family Orientation, Social Media Usage.
The key figures that characterise the Rock music profile in Australia.
54.8% are female, 45.2% are male, average age 42.6.
| Metric | Value |
|---|---|
| Female | 54.8% |
| Male | 45.2% |
| Average age | 42.6 |
| Estimated audience size | 9,211,681 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 16% | |
| 30-39 | 17% | |
| 40-49 | 22% | |
| 50+ | 30% |
of the worldwide Rock music audience comes from Australia.
| Country | Share |
|---|---|
| United States | 22.8% |
| United Kingdom | 4.8% |
| Italy | 4.7% |
Where the Rock music audience in Australia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Western Australia | ~1M | 1.14× | |
| 02 | New South Wales | ~3.5M | 1.12× | |
| 03 | South Australia | ~800K | 1.10× | |
| 04 | Victoria | ~2.5M | 1.00× | |
| 05 | Northern Territory | ~90K | 1.00× | |
| 06 | Queensland | ~2M | 0.99× | |
| 07 | Australian Capital Territory | ~200K | 0.95× | |
| 08 | Tasmania | ~200K | 0.94× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 0.88× | |
| Social Media Usage | JOY | 0.84× | |
| Pet Ownership | JOY | 0.84× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 0.70× | |
| Indulgence | JOY | 0.72× | |
| Urban Lifestyle | OPEN | 0.73× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Rock music. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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