A data profile of the people who buy, follow and care about Popular music in Australia — modelled from more than twelve digital signal sources. Popular music has an estimated audience of 5,537,675 people in Australia.
Popular music has an estimated audience of 5,537,675 people in Australia. 53.4% are female, 46.6% are male, average age 40.5. Top brand affinities: Peter Alexander, BP, Bass guitar, Piano, Acoustic guitar.
Top brand affinities include Peter Alexander, BP, Bass guitar, with strongest over-indexing on Peter Alexander (1.75× the country average).
Demographically, the Popular music audience skews balanced with an average age of 40.5, and over-indexes on personality traits such as Extroversion, Spirituality.
The typical Popular music fan in Australia is balanced, around 40.5 years old, with strong Extroversion tendencies and a notable affinity for Peter Alexander.
The key figures that characterise the Popular music profile in Australia.
53.4% are female, 46.6% are male, average age 40.5.
| Metric | Value |
|---|---|
| Female | 53.4% |
| Male | 46.6% |
| Average age | 40.5 |
| Estimated audience size | 5,537,675 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 19% | |
| 20-29 | 19% | |
| 30-39 | 16% | |
| 40-49 | 20% | |
| 50+ | 26% |
of the worldwide Popular music audience comes from Australia.
| Country | Share |
|---|---|
| United States | 20.9% |
| Japan | 6.5% |
| China | 6.1% |
The strongest cross-interests of the Popular music audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Ukulele | Music & Radio | 3.36× | ||
| 02 | Saxophone | Music & Radio | 3.18× | ||
| 03 | Clarinet | Music & Radio | 3.14× | ||
| 04 | Cello | Music & Radio | 3.09× | ||
| 05 | Ozzy Osbourne | Music & Radio | 2.47× | ||
| 06 | Violin | Music & Radio | 2.46× | ||
| 07 | Sabrina Carpenter | Music & Radio | 2.28× | ||
| 08 | Bass guitar | Music & Radio | 2.09× | ||
| 09 | Piano | Music & Radio | 2.08× | ||
| 10 | Acoustic guitar | Music & Radio | 2.08× | ||
| 11 | Electric guitar | Music & Radio | 1.81× | ||
| 12 | YouTube Music | Internet & Social Media | 1.78× | ||
| 13 | Peter Alexander | Music & Radio | 1.75× | ||
| 14 | Pokémon | Games | 1.74× | ||
| 15 | Stranger Things | Movies & TV | 1.65× | ||
| 16 | BP | Cars & Mobility | 1.59× | ||
| 17 | Costume | Fashion & Accessoires | 1.59× | ||
| 18 | Pride | Politics & Society | 1.51× | ||
| 19 | Ariana Grande | Music & Radio | 1.51× | ||
| 20 | Game of Thrones | Movies & TV | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 1.07× | |
| Spirituality | BALANCE | 1.06× | |
| Risk Appetite | THRILL | 1.05× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 0.85× | |
| Pet Ownership | JOY | 0.86× | |
| Quality Awareness | PREMIUM | 0.86× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Popular music. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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