A data profile of the people who buy, follow and care about Stranger Things in Australia — modelled from more than twelve digital signal sources. Stranger Things has an estimated audience of 2,201,564 people in Australia.
The average Stranger Things fan in Australia is 34.8 years old, balanced, and lives primarily in New South Wales.
The audience is concentrated in New South Wales, Victoria, Queensland.
Top brand affinities include TikTok, Pedro Pascal, Twitch, with strongest over-indexing on TikTok (2.21× the country average).
Demographically, the Stranger Things audience skews balanced with an average age of 34.8, and over-indexes on personality traits such as Social Media Usage, Extroversion.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 8 regions tracked by Rascasse.
The typical Stranger Things fan in Australia is balanced, around 34.8 years old, with strong Social Media Usage tendencies and a notable affinity for TikTok.
The key figures that characterise the Stranger Things profile in Australia.
54.8% are female, 45.2% are male, average age 34.8.
| Metric | Value |
|---|---|
| Female | 54.8% |
| Male | 45.2% |
| Average age | 34.8 |
| Estimated audience size | 2,201,564 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 30% | |
| 20-29 | 24% | |
| 30-39 | 16% | |
| 40-49 | 15% | |
| 50+ | 14% |
of the worldwide Stranger Things audience comes from Australia.
| Country | Share |
|---|---|
| United States | 22.9% |
| Brazil | 10.6% |
| India | 8.2% |
Where the Stranger Things audience in Australia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Victoria | ~700K | 1.10× | |
| 02 | Tasmania | ~50K | 1.06× | |
| 03 | Queensland | ~500K | 1.05× | |
| 04 | Western Australia | ~300K | 1.03× | |
| 05 | South Australia | ~200K | 1.03× | |
| 06 | New South Wales | ~800K | 1.01× | |
| 07 | Australian Capital Territory | ~50K | 0.97× | |
| 08 | Northern Territory | ~20K | 0.77× |
The strongest cross-interests of the Stranger Things audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Masculinity | Fashion & Accessoires | 5.26× | ||
| 02 | Twitch | Games | 4.58× | ||
| 03 | Pedro Pascal | Movies & TV | 4.53× | ||
| 04 | Crunchyroll | Games | 4.16× | ||
| 05 | Otaku | Literature | 3.57× | ||
| 06 | Electric guitar | Music & Radio | 2.53× | ||
| 07 | Bass guitar | Music & Radio | 2.51× | ||
| 08 | TikTok | Internet & Social Media | 2.21× | ||
| 09 | Punk rock | Music & Radio | 2.16× | ||
| 10 | Horror movies | Movies & TV | 2.04× | ||
| 11 | Science fiction movies | Movies & TV | 2.00× | ||
| 12 | Singer-songwriter | Music & Radio | 1.91× | ||
| 13 | Musical instrument | Music & Radio | 1.87× | ||
| 14 | Heavy metal music | Music & Radio | 1.83× | ||
| 15 | Blues music | Music & Radio | 1.73× | ||
| 16 | NFL | Sports | 1.72× | ||
| 17 | Rhythm and blues music | Music & Radio | 1.63× | ||
| 18 | Jazz music | Music & Radio | 1.60× | ||
| 19 | Classical music | Music & Radio | 1.59× | ||
| 20 | Electronic music | Music & Radio | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 1.31× | |
| Extroversion | THRILL | 1.16× | |
| Pet Ownership | JOY | 1.11× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.66× | |
| Price Sensitivity | PREMIUM | 0.68× | |
| Quality Awareness | PREMIUM | 0.68× |
Stranger Things has an estimated audience of 2,201,564 people in Australia, concentrated in New South Wales and Victoria.
54.8% of Stranger Things fans are female, 45.2% are male, with an average age of 34.8 years.
Stranger Things fans show strongest brand affinity for TikTok (2.21×), Pedro Pascal (4.53×), and Twitch (4.58×) over the country average.
Stranger Things fans in Australia are most concentrated in New South Wales (reach ~800K), Victoria (reach ~700K), and Queensland (reach ~500K). These three regions account for the largest share of the active audience.
Beyond Stranger Things itself, the audience over-indexes on Pedro Pascal (4.53×), Twitch (4.58×), Heavy metal music (1.83×), and Science fiction movies (2×) compared to the Australia average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Stranger Things. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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