A data profile of the people who buy, follow and care about Peter Alexander in Australia — modelled from more than twelve digital signal sources. Peter Alexander has an estimated audience of 7,416,828 people in Australia.
Peter Alexander has an estimated audience of 7,416,828 people in Australia. Top brand affinities: Property finder, Adventure, TikTok, Child development, First-time buyer.
Top brand affinities include Property finder, Adventure, TikTok, with strongest over-indexing on Property finder (2.58× the country average).
The typical Peter Alexander fan in Australia shows strong Design Affinity tendencies and a notable affinity for Property finder.
The key figures that characterise the Peter Alexander profile in Australia.
| Metric | Value |
|---|---|
| Estimated audience size | 7,416,828 |
of the worldwide Peter Alexander audience comes from Australia.
| Country | Share |
|---|---|
| Australia | 79.0% |
| Germany | 10.7% |
| United States | 3.5% |
The strongest cross-interests of the Peter Alexander audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Schlager music | Music & Radio | 13.19× | ||
| 02 | Roblox | Games | 4.49× | ||
| 03 | ikon | Music & Radio | 3.81× | ||
| 04 | Pomeranian (dog) | Pets & Animals | 3.69× | ||
| 05 | Child development | Business & Career | 3.68× | ||
| 06 | Chihuahua (dog) | Pets & Animals | 3.29× | ||
| 07 | Gift shop | Home & Garden | 2.98× | ||
| 08 | Organic product | Food & Beverages | 2.90× | ||
| 09 | Anti-aging cream | Beauty & Wellness | 2.77× | ||
| 10 | Wine & Spirits | Food & Beverages | 2.68× | ||
| 11 | Natural skin care | Beauty & Wellness | 2.59× | ||
| 12 | Property finder | Home & Garden | 2.58× | ||
| 13 | First-time buyer | Shopping | 2.39× | ||
| 14 | Dog walking | Pets & Animals | 2.39× | ||
| 15 | Self-love | Health | 2.32× | ||
| 16 | Local food | Food & Beverages | 2.23× | ||
| 17 | Outdoor enthusiast | Sports | 2.03× | ||
| 18 | Adventure | Travel & Leisure | 1.80× | ||
| 19 | Popular music | Music & Radio | 1.75× | ||
| 20 | TikTok | Internet & Social Media | 1.62× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 1.89× | |
| Mindfulness | BALANCE | 1.80× | |
| Tradition | CONSERVATISM | 1.63× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.61× | |
| Patriotism | CONSERVATISM | 0.73× | |
| Quality Awareness | PREMIUM | 0.73× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Peter Alexander. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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