A data profile of the people who buy, follow and care about TikTok in Australia — modelled from more than twelve digital signal sources. TikTok has an estimated audience of 9,898,948 people in Australia.
The average TikTok fan in Australia is 20.6 years old, more female, and lives primarily in New South Wales.
The audience is concentrated in New South Wales, Victoria, Queensland.
Top brand affinities include verifiziert, with strongest over-indexing on verifiziert (1.64× the country average).
Compared to the country baseline, this audience shows distinctive patterns across 1 brand affinities and 8 regions tracked by Rascasse.
The typical TikTok fan in Australia is more female, around 20.6 years old, with a notable affinity for verifiziert.
The key figures that characterise the TikTok profile in Australia.
65.8% are female, 34.2% are male, average age 20.6.
| Metric | Value |
|---|---|
| Female | 65.8% |
| Male | 34.2% |
| Average age | 20.6 |
| Estimated audience size | 9,898,948 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 88% | |
| 20-29 | 10% | |
| 30-39 | 1% | |
| 40-49 | 1% | |
| 50+ | 0% |
of the worldwide TikTok audience comes from Australia.
| Country | Share |
|---|---|
| China | 14.5% |
| United States | 13.0% |
| Japan | 4.7% |
Where the TikTok audience in Australia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | New South Wales | ~4.5M | 1.31× | |
| 02 | Victoria | ~4M | 1.29× | |
| 03 | South Australia | ~900K | 1.11× | |
| 04 | Queensland | ~2.5M | 1.08× | |
| 05 | Western Australia | ~1M | 1.05× | |
| 06 | Australian Capital Territory | ~200K | 0.76× | |
| 07 | Northern Territory | ~70K | 0.74× | |
| 08 | Tasmania | ~100K | 0.67× |
The strongest cross-interests of the TikTok audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | verifiziert | Music & Radio | 1.64× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for TikTok. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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