A data profile of the people who buy, follow and care about First-time buyer in Australia — modelled from more than twelve digital signal sources. First-time buyer has an estimated audience of 4,450,498 people in Australia.
The average First-time buyer fan in Australia is 45.5 years old, more female, and lives primarily in New South Wales.
The audience is concentrated in New South Wales, Victoria, Queensland.
Top brand affinities include Property finder, Starter home, First-time home buyer grant, with strongest over-indexing on Property finder (8.5× the country average).
Demographically, the First-time buyer audience skews more female with an average age of 45.5, and over-indexes on personality traits such as Design Affinity, Luxury Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 8 regions tracked by Rascasse.
The typical First-time buyer fan in Australia is more female, around 45.5 years old, with strong Design Affinity tendencies and a notable affinity for Property finder.
The key figures that characterise the First-time buyer profile in Australia.
56.1% are female, 43.9% are male, average age 45.5.
| Metric | Value |
|---|---|
| Female | 56.1% |
| Male | 43.9% |
| Average age | 45.5 |
| Estimated audience size | 4,450,498 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 6% | |
| 20-29 | 17% | |
| 30-39 | 20% | |
| 40-49 | 23% | |
| 50+ | 35% |
of the worldwide First-time buyer audience comes from Australia.
| Country | Share |
|---|---|
| United States | 24.6% |
| United Kingdom | 7.5% |
| Japan | 4.9% |
Where the First-time buyer audience in Australia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Northern Territory | ~50K | 1.29× | |
| 02 | Tasmania | ~100K | 1.03× | |
| 03 | Australian Capital Territory | ~100K | 1.01× | |
| 04 | South Australia | ~300K | 0.92× | |
| 05 | Western Australia | ~500K | 0.88× | |
| 06 | Queensland | ~900K | 0.82× | |
| 07 | Victoria | ~1M | 0.77× | |
| 08 | New South Wales | ~1M | 0.74× |
The strongest cross-interests of the First-time buyer audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Property finder | Home & Garden | 8.50× | ||
| 02 | Starter home | Home & Garden | 8.48× | ||
| 03 | Single-family detached home | Home & Garden | 8.06× | ||
| 04 | First-time home buyer grant | Home & Garden | 6.18× | ||
| 05 | For sale by owner | Home & Garden | 5.09× | ||
| 06 | Real estate entrepreneur | Business & Career | 4.79× | ||
| 07 | Home construction | Home & Garden | 4.38× | ||
| 08 | Investment strategy | Business & Career | 3.92× | ||
| 09 | Landscape design | Business & Career | 3.33× | ||
| 10 | Home repair | Home & Garden | 3.22× | ||
| 11 | Home Design | Home & Garden | 2.98× | ||
| 12 | Luxury real estate | Business & Career | 2.70× | ||
| 13 | Modern architecture | Arts & Culture | 2.54× | ||
| 14 | Real property | Home & Garden | 2.51× | ||
| 15 | Real estate development | Business & Career | 2.48× | ||
| 16 | Renovation | Home & Garden | 2.16× | ||
| 17 | Investor | Business & Career | 2.13× | ||
| 18 | IKEA | Home & Garden | 1.62× | ||
| 19 | Investment | Business & Career | 1.61× | ||
| 20 | Home improvement | Home & Garden | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 2.58× | |
| Luxury Orientation | PREMIUM | 1.87× | |
| Quality Awareness | PREMIUM | 1.68× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.79× | |
| Need for Security | CONSERVATISM | 0.83× | |
| Spirituality | BALANCE | 0.91× |
First-time buyer has an estimated audience of 4,450,498 people in Australia, concentrated in New South Wales and Victoria.
56.1% of First-time buyer fans are female, 43.9% are male, with an average age of 45.5 years.
First-time buyer fans show strongest brand affinity for Property finder (8.5×), Starter home (8.48×), and First-time home buyer grant (6.18×) over the country average.
First-time buyer fans in Australia are most concentrated in New South Wales (reach ~1M), Victoria (reach ~1M), and Queensland (reach ~900K). These three regions account for the largest share of the active audience.
Beyond First-time buyer itself, the audience over-indexes on Starter home (8.48×), First-time home buyer grant (6.18×), Home construction (4.38×), and Single-family detached home (8.06×) compared to the Australia average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for First-time buyer. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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