A data profile of the people who buy, follow and care about Home repair in Australia — modelled from more than twelve digital signal sources. Home repair has an estimated audience of 4,665,573 people in Australia.
Home repair has an estimated audience of 4,665,573 people in Australia. 49.3% are female, 50.7% are male, average age 45.4. Top brand affinities: First-time buyer, IKEA, Sustainable energy, Renovation, Renewable energy.
Top brand affinities include First-time buyer, IKEA, Sustainable energy, with strongest over-indexing on First-time buyer (3.22× the country average).
Demographically, the Home repair audience skews balanced with an average age of 45.4, and over-indexes on personality traits such as Indulgence, Quality Awareness.
The typical Home repair fan in Australia is balanced, around 45.4 years old, with strong Indulgence tendencies and a notable affinity for First-time buyer.
The key figures that characterise the Home repair profile in Australia.
49.3% are female, 50.7% are male, average age 45.4.
| Metric | Value |
|---|---|
| Female | 49.3% |
| Male | 50.7% |
| Average age | 45.4 |
| Estimated audience size | 4,665,573 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 15% | |
| 30-39 | 18% | |
| 40-49 | 22% | |
| 50+ | 36% |
of the worldwide Home repair audience comes from Australia.
| Country | Share |
|---|---|
| United States | 21.8% |
| Japan | 9.2% |
| China | 5.1% |
The strongest cross-interests of the Home repair audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Sustainable energy | Home & Garden | 3.81× | ||
| 02 | Elderly care | Health | 3.69× | ||
| 03 | First-time buyer | Shopping | 3.22× | ||
| 04 | Garden centre | Home & Garden | 3.00× | ||
| 05 | Home automation | Technology & Electronics | 2.89× | ||
| 06 | Hardware store | Home & Garden | 2.68× | ||
| 07 | High-net-worth individual | Business & Career | 2.64× | ||
| 08 | Renewable energy | Business & Career | 2.59× | ||
| 09 | Efficient energy use | Technology & Electronics | 2.56× | ||
| 10 | Kitchenware | Home & Garden | 2.27× | ||
| 11 | Innovation | Business & Career | 2.24× | ||
| 12 | Vehicle insurance | Cars & Mobility | 2.20× | ||
| 13 | Solar energy | Home & Garden | 2.12× | ||
| 14 | Renovation | Home & Garden | 1.95× | ||
| 15 | IKEA | Home & Garden | 1.93× | ||
| 16 | First class travel | Travel & Leisure | 1.85× | ||
| 17 | Home Appliances | Home & Garden | 1.75× | ||
| 18 | Tabloid (newspaper format) | Literature | 1.62× | ||
| 19 | Mortgage loans | Business & Career | 1.59× | ||
| 20 | Discount stores | Shopping | 1.57× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 2.53× | |
| Quality Awareness | PREMIUM | 2.43× | |
| Family Orientation | CONSERVATISM | 1.85× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.89× | |
| Spirituality | BALANCE | 0.89× | |
| Risk Appetite | THRILL | 0.90× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Home repair. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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