A data profile of the people who buy, follow and care about Renewable energy in Australia — modelled from more than twelve digital signal sources. Renewable energy has an estimated audience of 3,349,740 people in Australia.
The average Renewable energy fan in Australia is 45.1 years old, balanced, and lives primarily in New South Wales.
The audience is concentrated in New South Wales, Victoria, Queensland.
Top brand affinities include Sustainable energy, Photovoltaics, ABC News (Australia), with strongest over-indexing on Sustainable energy (8.84× the country average).
Demographically, the Renewable energy audience skews balanced with an average age of 45.1, and over-indexes on personality traits such as Sustainability, Community Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 8 regions tracked by Rascasse.
The typical Renewable energy fan in Australia is balanced, around 45.1 years old, with strong Sustainability tendencies and a notable affinity for Sustainable energy.
The key figures that characterise the Renewable energy profile in Australia.
47.7% are female, 52.3% are male, average age 45.1.
| Metric | Value |
|---|---|
| Female | 47.7% |
| Male | 52.3% |
| Average age | 45.1 |
| Estimated audience size | 3,349,740 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 14% | |
| 30-39 | 15% | |
| 40-49 | 21% | |
| 50+ | 39% |
of the worldwide Renewable energy audience comes from Australia.
| Country | Share |
|---|---|
| United States | 19.2% |
| Germany | 7.4% |
| Italy | 6.9% |
Where the Renewable energy audience in Australia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | New South Wales | ~1.5M | 1.14× | |
| 02 | South Australia | ~300K | 1.13× | |
| 03 | Victoria | ~1M | 1.12× | |
| 04 | Western Australia | ~400K | 1.08× | |
| 05 | Australian Capital Territory | ~70K | 1.03× | |
| 06 | Queensland | ~800K | 0.98× | |
| 07 | Northern Territory | ~30K | 0.91× | |
| 08 | Tasmania | ~60K | 0.88× |
The strongest cross-interests of the Renewable energy audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Photovoltaics | Home & Garden | 10.33× | ||
| 02 | Solar inverter | Home & Garden | 10.29× | ||
| 03 | Fossil fuel | Politics & Society | 9.59× | ||
| 04 | Sustainable energy | Home & Garden | 8.84× | ||
| 05 | Wind power | Home & Garden | 8.41× | ||
| 06 | Photovoltaic system | Home & Garden | 8.36× | ||
| 07 | Solar cell | Home & Garden | 7.25× | ||
| 08 | Energy conservation | Home & Garden | 6.44× | ||
| 09 | Efficient energy use | Technology & Electronics | 5.34× | ||
| 10 | Anthony Albanese | Politics & Society | 4.67× | ||
| 11 | Solar panel | Home & Garden | 4.60× | ||
| 12 | Solar power | Home & Garden | 4.33× | ||
| 13 | ABC News (Australia) | Movies & TV | 4.02× | ||
| 14 | Retirement planning | Business & Career | 3.78× | ||
| 15 | Retirement | Business & Career | 3.58× | ||
| 16 | Solar energy | Home & Garden | 3.00× | ||
| 17 | Guardian Australia | News | 2.89× | ||
| 18 | Home repair | Home & Garden | 2.59× | ||
| 19 | Electricity | Home & Garden | 2.08× | ||
| 20 | Bureau of Meteorology | Home & Garden | 1.74× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 2.72× | |
| Community Orientation | OPEN | 1.69× | |
| Need for Security | CONSERVATISM | 1.59× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 0.67× | |
| Design Affinity | PREMIUM | 0.69× | |
| Indulgence | JOY | 0.73× |
Renewable energy has an estimated audience of 3,349,740 people in Australia, concentrated in New South Wales and Victoria.
47.7% of Renewable energy fans are female, 52.3% are male, with an average age of 45.1 years.
Renewable energy fans show strongest brand affinity for Sustainable energy (8.84×), Photovoltaics (10.33×), and ABC News (Australia) (4.02×) over the country average.
Renewable energy fans in Australia are most concentrated in New South Wales (reach ~1.5M), Victoria (reach ~1M), and Queensland (reach ~800K). These three regions account for the largest share of the active audience.
Beyond Renewable energy itself, the audience over-indexes on Photovoltaics (10.33×), ABC News (Australia) (4.02×), Anthony Albanese (4.67×), and Photovoltaic system (8.36×) compared to the Australia average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Renewable energy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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