A data profile of the people who buy, follow and care about Bureau of Meteorology in Australia — modelled from more than twelve digital signal sources. Bureau of Meteorology has an estimated audience of 9,105,788 people in Australia.
Bureau of Meteorology has an estimated audience of 9,105,788 people in Australia. 64.0% are female, 36.0% are male, average age 46.2. Top brand affinities: Australia Post, National Australia Bank, Aldi, Dan Murphy's, AirAsia.
Top brand affinities include Australia Post, National Australia Bank, Aldi, with strongest over-indexing on Australia Post (2.55× the country average).
Demographically, the Bureau of Meteorology audience skews more female with an average age of 46.2, and over-indexes on personality traits such as Travelling, Convenience Orientation.
The typical Bureau of Meteorology fan in Australia is more female, around 46.2 years old, with strong Travelling tendencies and a notable affinity for Australia Post.
The key figures that characterise the Bureau of Meteorology profile in Australia.
64.0% are female, 36.0% are male, average age 46.2.
| Metric | Value |
|---|---|
| Female | 64.0% |
| Male | 36.0% |
| Average age | 46.2 |
| Estimated audience size | 9,105,788 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 5% | |
| 20-29 | 13% | |
| 30-39 | 20% | |
| 40-49 | 27% | |
| 50+ | 34% |
The strongest cross-interests of the Bureau of Meteorology audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | AirAsia | Travel & Leisure | 5.53× | ||
| 02 | Boost Juice | Food & Beverages | 3.70× | ||
| 03 | Public security | Politics & Society | 3.41× | ||
| 04 | Weather forecasting | Home & Garden | 3.13× | ||
| 05 | ABC | Movies & TV | 2.97× | ||
| 06 | National Australia Bank | Business & Career | 2.68× | ||
| 07 | Australia Post | Business & Career | 2.55× | ||
| 08 | Wikipedia | Internet & Social Media | 2.49× | ||
| 09 | David Attenborough | Movies & TV | 2.17× | ||
| 10 | Microwave oven | Home & Garden | 2.14× | ||
| 11 | Koala | Pets & Animals | 2.10× | ||
| 12 | Local news | News | 1.97× | ||
| 13 | Weather | Home & Garden | 1.91× | ||
| 14 | Aldi | Shopping | 1.90× | ||
| 15 | Dan Murphy's | Food & Beverages | 1.87× | ||
| 16 | Renewable energy | Business & Career | 1.74× | ||
| 17 | Volunteering | Politics & Society | 1.59× | ||
| 18 | Discount stores | Shopping | 1.56× | ||
| 19 | Refrigerator | Home & Garden | 1.54× | ||
| 20 | Westpac | Business & Career | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 1.80× | |
| Convenience Orientation | PREMIUM | 1.51× | |
| Community Orientation | OPEN | 1.48× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.78× | |
| Social Media Usage | JOY | 0.80× | |
| Pet Ownership | JOY | 0.83× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Bureau of Meteorology. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.