A data profile of the people who buy, follow and care about Government of Australia in Australia — modelled from more than twelve digital signal sources. Government of Australia has an estimated audience of 2,107,027 people in Australia.
Government of Australia has an estimated audience of 2,107,027 people in Australia. 58.9% are female, 41.1% are male, average age 42.9. Top brand affinities: BP, National Australia Bank, Solar power, Renewable energy, Innovation.
Top brand affinities include BP, National Australia Bank, Solar power, with strongest over-indexing on BP (1.97× the country average).
Demographically, the Government of Australia audience skews more female with an average age of 42.9, and over-indexes on personality traits such as Quality Awareness, Indulgence.
The typical Government of Australia fan in Australia is more female, around 42.9 years old, with strong Quality Awareness tendencies and a notable affinity for BP.
The key figures that characterise the Government of Australia profile in Australia.
58.9% are female, 41.1% are male, average age 42.9.
| Metric | Value |
|---|---|
| Female | 58.9% |
| Male | 41.1% |
| Average age | 42.9 |
| Estimated audience size | 2,107,027 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 17% | |
| 30-39 | 19% | |
| 40-49 | 22% | |
| 50+ | 29% |
of the worldwide Government of Australia audience comes from Australia.
| Country | Share |
|---|---|
| Australia | 92.3% |
| United States | 3.4% |
| United Kingdom | 1.1% |
The strongest cross-interests of the Government of Australia audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Solar power | Home & Garden | 2.15× | ||
| 02 | Sustainable energy | Home & Garden | 2.15× | ||
| 03 | Efficient energy use | Technology & Electronics | 2.15× | ||
| 04 | BP | Cars & Mobility | 1.97× | ||
| 05 | Renewable energy | Business & Career | 1.89× | ||
| 06 | Hardware store | Home & Garden | 1.88× | ||
| 07 | Innovation | Business & Career | 1.85× | ||
| 08 | Photovoltaics | Home & Garden | 1.77× | ||
| 09 | Wikipedia | Internet & Social Media | 1.76× | ||
| 10 | Investment management | Business & Career | 1.72× | ||
| 11 | Microwave oven | Home & Garden | 1.70× | ||
| 12 | Hypermarket | Shopping | 1.70× | ||
| 13 | Weather forecasting | Home & Garden | 1.70× | ||
| 14 | Solar panel | Home & Garden | 1.69× | ||
| 15 | Window blind | Home & Garden | 1.65× | ||
| 16 | Food processing | Food & Beverages | 1.64× | ||
| 17 | Home insurance | Business & Career | 1.59× | ||
| 18 | National Australia Bank | Business & Career | 1.56× | ||
| 19 | Refrigerator | Home & Garden | 1.52× | ||
| 20 | Business class | Travel & Leisure | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 1.53× | |
| Indulgence | JOY | 1.40× | |
| Individualism | JOY | 1.38× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 0.83× | |
| Design Affinity | PREMIUM | 0.84× | |
| Price Sensitivity | PREMIUM | 0.86× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Government of Australia. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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