A data profile of the people who buy, follow and care about Sustainable energy in Australia — modelled from more than twelve digital signal sources. Sustainable energy has an estimated audience of 2,193,438 people in Australia.
The average Sustainable energy fan in Australia is 44.2 years old, balanced, and lives primarily in New South Wales.
The audience is concentrated in New South Wales, Victoria, Queensland.
Top brand affinities include ABC News (Australia), Octopus Energy, Photovoltaics, with strongest over-indexing on ABC News (Australia) (7.08× the country average).
Demographically, the Sustainable energy audience skews balanced with an average age of 44.2, and over-indexes on personality traits such as Individualism, Need for Security.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 8 regions tracked by Rascasse.
The typical Sustainable energy fan in Australia is balanced, around 44.2 years old, with strong Individualism tendencies and a notable affinity for ABC News (Australia).
The key figures that characterise the Sustainable energy profile in Australia.
46.7% are female, 53.3% are male, average age 44.2.
| Metric | Value |
|---|---|
| Female | 46.7% |
| Male | 53.3% |
| Average age | 44.2 |
| Estimated audience size | 2,193,438 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 15% | |
| 30-39 | 15% | |
| 40-49 | 19% | |
| 50+ | 37% |
of the worldwide Sustainable energy audience comes from Australia.
| Country | Share |
|---|---|
| United States | 21.3% |
| Germany | 8.9% |
| Italy | 8.3% |
Where the Sustainable energy audience in Australia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Northern Territory | ~20K | 1.15× | |
| 02 | Tasmania | ~50K | 0.99× | |
| 03 | Australian Capital Territory | ~50K | 0.97× | |
| 04 | South Australia | ~200K | 0.96× | |
| 05 | Western Australia | ~200K | 0.91× | |
| 06 | New South Wales | ~700K | 0.87× | |
| 07 | Queensland | ~400K | 0.86× | |
| 08 | Victoria | ~500K | 0.81× |
The strongest cross-interests of the Sustainable energy audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Octopus Energy | Home & Garden | 123.46× | ||
| 02 | Iberdrola | Home & Garden | 66.03× | ||
| 03 | Engie | Home & Garden | 23.25× | ||
| 04 | Solar inverter | Home & Garden | 22.89× | ||
| 05 | Wind power | Home & Garden | 19.19× | ||
| 06 | Photovoltaics | Home & Garden | 15.53× | ||
| 07 | Photovoltaic system | Home & Garden | 14.06× | ||
| 08 | Energy industry | Business & Career | 13.77× | ||
| 09 | Solar cell | Home & Garden | 12.51× | ||
| 10 | Energy conservation | Home & Garden | 12.38× | ||
| 11 | Efficient energy use | Technology & Electronics | 11.40× | ||
| 12 | Hydroelectricity | Home & Garden | 11.34× | ||
| 13 | Renewable energy | Business & Career | 8.60× | ||
| 14 | ABC News (Australia) | Movies & TV | 7.08× | ||
| 15 | Anthony Albanese | Politics & Society | 6.89× | ||
| 16 | Solar panel | Home & Garden | 6.39× | ||
| 17 | Retirement planning | Business & Career | 5.93× | ||
| 18 | Origin Energy | Home & Garden | 5.68× | ||
| 19 | Solar power | Home & Garden | 5.61× | ||
| 20 | Home repair | Home & Garden | 3.81× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 2.35× | |
| Need for Security | CONSERVATISM | 2.10× | |
| Community Orientation | OPEN | 1.90× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.57× | |
| Extroversion | THRILL | 0.61× | |
| Pet Ownership | JOY | 0.73× |
Sustainable energy has an estimated audience of 2,193,438 people in Australia, concentrated in New South Wales and Victoria.
46.7% of Sustainable energy fans are female, 53.3% are male, with an average age of 44.2 years.
Sustainable energy fans show strongest brand affinity for ABC News (Australia) (7.08×), Octopus Energy (123.46×), and Photovoltaics (15.53×) over the country average.
Sustainable energy fans in Australia are most concentrated in New South Wales (reach ~700K), Victoria (reach ~500K), and Queensland (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Sustainable energy itself, the audience over-indexes on Octopus Energy (123.46×), Photovoltaics (15.53×), Renewable energy (8.6×), and Efficient energy use (11.4×) compared to the Australia average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Sustainable energy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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