A data profile of the people who buy, follow and care about ABC News (Australia) in Australia — modelled from more than twelve digital signal sources. ABC News (Australia) has an estimated audience of 8,269,408 people in Australia.
The average ABC News (Australia) fan in Australia is 46.5 years old, more female, and lives primarily in New South Wales.
The audience is concentrated in New South Wales, Victoria, Queensland.
Top brand affinities include Sustainable energy, BP, Renewable energy, with strongest over-indexing on Sustainable energy (7.08× the country average).
Demographically, the ABC News (Australia) audience skews more female with an average age of 46.5, and over-indexes on personality traits such as Sustainability, Individualism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 8 regions tracked by Rascasse.
The typical ABC News (Australia) fan in Australia is more female, around 46.5 years old, with strong Sustainability tendencies and a notable affinity for Sustainable energy.
The key figures that characterise the ABC News (Australia) profile in Australia.
64.1% are female, 35.9% are male, average age 46.5.
| Metric | Value |
|---|---|
| Female | 64.1% |
| Male | 35.9% |
| Average age | 46.5 |
| Estimated audience size | 8,269,408 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 12% | |
| 30-39 | 18% | |
| 40-49 | 25% | |
| 50+ | 38% |
of the worldwide ABC News (Australia) audience comes from Australia.
| Country | Share |
|---|---|
| Australia | 45.9% |
| United States | 32.3% |
| Canada | 9.5% |
Where the ABC News (Australia) audience in Australia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Australian Capital Territory | ~300K | 1.86× | |
| 02 | Tasmania | ~200K | 1.34× | |
| 03 | Northern Territory | ~80K | 1.01× | |
| 04 | Queensland | ~1.5M | 0.80× | |
| 05 | Western Australia | ~800K | 0.78× | |
| 06 | South Australia | ~500K | 0.76× | |
| 07 | Victoria | ~2M | 0.74× | |
| 08 | New South Wales | ~2M | 0.71× |
The strongest cross-interests of the ABC News (Australia) audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Sustainable energy | Home & Garden | 7.08× | ||
| 02 | Nobel Peace Prize | Politics & Society | 4.21× | ||
| 03 | Renewable energy | Business & Career | 4.02× | ||
| 04 | BP | Cars & Mobility | 3.88× | ||
| 05 | Tesla Motors | Cars & Mobility | 2.99× | ||
| 06 | Innovation | Business & Career | 2.71× | ||
| 07 | Food processing | Food & Beverages | 2.40× | ||
| 08 | Internet & Social Media | 2.38× | |||
| 09 | Activism | Politics & Society | 2.33× | ||
| 10 | Online newspaper | News | 2.12× | ||
| 11 | Solar panel | Home & Garden | 2.01× | ||
| 12 | Solar energy | Home & Garden | 1.87× | ||
| 13 | Local news | News | 1.81× | ||
| 14 | Tabloid (newspaper format) | Literature | 1.77× | ||
| 15 | Wikipedia | Internet & Social Media | 1.74× | ||
| 16 | Breaking news | Movies & TV | 1.62× | ||
| 17 | Podcast | Music & Radio | 1.61× | ||
| 18 | First class travel | Travel & Leisure | 1.61× | ||
| 19 | Charitable organization | Politics & Society | 1.53× | ||
| 20 | Mortgage loans | Business & Career | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 2.65× | |
| Individualism | JOY | 1.80× | |
| Quality Awareness | PREMIUM | 1.64× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.75× | |
| Pet Ownership | JOY | 0.84× | |
| Extroversion | THRILL | 0.88× |
ABC News (Australia) has an estimated audience of 8,269,408 people in Australia, concentrated in New South Wales and Victoria.
64.1% of ABC News (Australia) fans are female, 35.9% are male, with an average age of 46.5 years.
ABC News (Australia) fans show strongest brand affinity for Sustainable energy (7.08×), BP (3.88×), and Renewable energy (4.02×) over the country average.
ABC News (Australia) fans in Australia are most concentrated in New South Wales (reach ~2M), Victoria (reach ~2M), and Queensland (reach ~1.5M). These three regions account for the largest share of the active audience.
Beyond ABC News (Australia) itself, the audience over-indexes on BP (3.88×), Renewable energy (4.02×), Reddit (2.38×), and Innovation (2.71×) compared to the Australia average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for ABC News (Australia). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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