A data profile of the people who buy, follow and care about Nine News in Australia — modelled from more than twelve digital signal sources. Nine News has an estimated audience of 6,280,589 people in Australia.
Nine News has an estimated audience of 6,280,589 people in Australia. 55.0% are female, 45.0% are male, average age 40.1. Top brand affinities: Real property, Wikipedia, Tabloid (newspaper format), EB Games, Pizza.
Top brand affinities include Real property, Wikipedia, Tabloid (newspaper format), with strongest over-indexing on Real property (1.71× the country average).
Demographically, the Nine News audience skews balanced with an average age of 40.1, and over-indexes on personality traits such as Extroversion, Individualism.
The typical Nine News fan in Australia is balanced, around 40.1 years old, with strong Extroversion tendencies and a notable affinity for Real property.
The key figures that characterise the Nine News profile in Australia.
55.0% are female, 45.0% are male, average age 40.1.
| Metric | Value |
|---|---|
| Female | 55.0% |
| Male | 45.0% |
| Average age | 40.1 |
| Estimated audience size | 6,280,589 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 16% | |
| 20-29 | 21% | |
| 30-39 | 20% | |
| 40-49 | 21% | |
| 50+ | 22% |
of the worldwide Nine News audience comes from Australia.
| Country | Share |
|---|---|
| Australia | 75.7% |
| United States | 7.0% |
| United Kingdom | 3.4% |
The strongest cross-interests of the Nine News audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Jason Bateman | Movies & TV | 2.58× | ||
| 02 | Jim Carrey | Movies & TV | 2.58× | ||
| 03 | Google News | News | 2.58× | ||
| 04 | Matt Damon | Movies & TV | 2.58× | ||
| 05 | Olivia Colman | Movies & TV | 2.58× | ||
| 06 | Emma Thompson | Movies & TV | 2.58× | ||
| 07 | Demi Moore | Movies & TV | 2.36× | ||
| 08 | Natalie Portman | Movies & TV | 2.30× | ||
| 09 | DeviantArt | Internet & Social Media | 1.96× | ||
| 10 | Wikipedia | Internet & Social Media | 1.83× | ||
| 11 | EB Games | Games | 1.80× | ||
| 12 | Charlie Hunnam | Movies & TV | 1.78× | ||
| 13 | Omegle | Internet & Social Media | 1.72× | ||
| 14 | Real property | Home & Garden | 1.71× | ||
| 15 | Rome | Travel & Leisure | 1.68× | ||
| 16 | Tabloid (newspaper format) | Literature | 1.67× | ||
| 17 | Bored Panda | Internet & Social Media | 1.59× | ||
| 18 | Blanket | Home & Garden | 1.57× | ||
| 19 | Public security | Politics & Society | 1.56× | ||
| 20 | Pizza | Food & Beverages | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 1.15× | |
| Individualism | JOY | 1.14× | |
| Convenience Orientation | PREMIUM | 1.12× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.76× | |
| Luxury Orientation | PREMIUM | 0.80× | |
| Pet Ownership | JOY | 0.81× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Nine News. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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