A data profile of the people who buy, follow and care about HBO MAX in Australia — modelled from more than twelve digital signal sources. HBO MAX has an estimated audience of 3,173,543 people in Australia.
HBO MAX has an estimated audience of 3,173,543 people in Australia. 56.0% are female, 44.0% are male, average age 40.5. Top brand affinities: Internet celebrity, Wikipedia, Nicole Kidman, Dakota Johnson, HBO.
Top brand affinities include Internet celebrity, Wikipedia, Nicole Kidman, with strongest over-indexing on Internet celebrity (3.04× the country average).
Demographically, the HBO MAX audience skews more female with an average age of 40.5, and over-indexes on personality traits such as Extroversion, Early Adopter Mentality.
The typical HBO MAX fan in Australia is more female, around 40.5 years old, with strong Extroversion tendencies and a notable affinity for Internet celebrity.
The key figures that characterise the HBO MAX profile in Australia.
56.0% are female, 44.0% are male, average age 40.5.
| Metric | Value |
|---|---|
| Female | 56.0% |
| Male | 44.0% |
| Average age | 40.5 |
| Estimated audience size | 3,173,543 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 17% | |
| 20-29 | 21% | |
| 30-39 | 18% | |
| 40-49 | 20% | |
| 50+ | 24% |
of the worldwide HBO MAX audience comes from Australia.
| Country | Share |
|---|---|
| United States | 39.2% |
| Brazil | 11.7% |
| Poland | 5.4% |
The strongest cross-interests of the HBO MAX audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | HBO | Movies & TV | 3.16× | ||
| 02 | Internet celebrity | Internet & Social Media | 3.04× | ||
| 03 | Roku | Movies & TV | 2.54× | ||
| 04 | Dakota Johnson | Movies & TV | 2.40× | ||
| 05 | Alexandra Daddario | Movies & TV | 2.36× | ||
| 06 | Chromecast | Technology & Electronics | 2.16× | ||
| 07 | Hulu | Movies & TV | 2.15× | ||
| 08 | Nathan Fillion | Movies & TV | 2.14× | ||
| 09 | Wikipedia | Internet & Social Media | 2.08× | ||
| 10 | Henry Cavill | Movies & TV | 1.98× | ||
| 11 | Jason Momoa | Movies & TV | 1.98× | ||
| 12 | Reese Witherspoon | Movies & TV | 1.95× | ||
| 13 | Richard Marx | Music & Radio | 1.92× | ||
| 14 | Kate Winslet | Movies & TV | 1.91× | ||
| 15 | Tom Hardy | Movies & TV | 1.83× | ||
| 16 | Emmy Award | Movies & TV | 1.75× | ||
| 17 | Margot Robbie | Movies & TV | 1.68× | ||
| 18 | Nicole Kidman | Movies & TV | 1.64× | ||
| 19 | Superman | Movies & TV | 1.60× | ||
| 20 | Jason Bateman | Movies & TV | 1.57× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 1.11× | |
| Early Adopter Mentality | POWER | 1.08× | |
| Spirituality | BALANCE | 1.07× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 0.81× | |
| Quality Awareness | PREMIUM | 0.81× | |
| Creativity | OPEN | 0.85× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for HBO MAX. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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