A data profile of the people who buy, follow and care about Blanket in Australia — modelled from more than twelve digital signal sources. Blanket has an estimated audience of 2,563,443 people in Australia.
The average Blanket fan in Australia is 43.7 years old, more female, and lives primarily in New South Wales.
The audience is concentrated in New South Wales, Victoria, Queensland.
Top brand affinities include Bedding, Spotlight (software), Pillow, with strongest over-indexing on Bedding (4.26× the country average).
Demographically, the Blanket audience skews more female with an average age of 43.7, and over-indexes on personality traits such as Creativity, Mindfulness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 8 regions tracked by Rascasse.
The typical Blanket fan in Australia is more female, around 43.7 years old, with strong Creativity tendencies and a notable affinity for Bedding.
The key figures that characterise the Blanket profile in Australia.
73.6% are female, 26.4% are male, average age 43.7.
| Metric | Value |
|---|---|
| Female | 73.6% |
| Male | 26.4% |
| Average age | 43.7 |
| Estimated audience size | 2,563,443 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 18% | |
| 30-39 | 19% | |
| 40-49 | 23% | |
| 50+ | 31% |
of the worldwide Blanket audience comes from Australia.
| Country | Share |
|---|---|
| United States | 13.6% |
| Brazil | 5.4% |
| Japan | 5.1% |
Where the Blanket audience in Australia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Victoria | ~800K | 1.10× | |
| 02 | South Australia | ~200K | 1.09× | |
| 03 | Tasmania | ~60K | 1.03× | |
| 04 | Western Australia | ~300K | 0.99× | |
| 05 | Australian Capital Territory | ~50K | 0.99× | |
| 06 | New South Wales | ~900K | 0.96× | |
| 07 | Queensland | ~600K | 0.95× | |
| 08 | Northern Territory | ~20K | 0.94× |
The strongest cross-interests of the Blanket audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Bed sheet | Home & Garden | 5.42× | ||
| 02 | Pillow | Home & Garden | 4.99× | ||
| 03 | Bedding | Home & Garden | 4.26× | ||
| 04 | Ornamental plant | Home & Garden | 3.80× | ||
| 05 | Harris Scarfe | Home & Garden | 3.18× | ||
| 06 | Spotlight (software) | Technology & Electronics | 3.12× | ||
| 07 | Local news | News | 3.07× | ||
| 08 | Wool | Fashion & Accessoires | 3.06× | ||
| 09 | Chair | Home & Garden | 2.77× | ||
| 10 | Mattress | Home & Garden | 2.77× | ||
| 11 | Cotton | Fashion & Accessoires | 2.61× | ||
| 12 | Bed | Home & Garden | 2.47× | ||
| 13 | Bathroom | Home & Garden | 2.19× | ||
| 14 | Handicraft | Home & Garden | 2.14× | ||
| 15 | Flower | Home & Garden | 2.05× | ||
| 16 | IKEA | Home & Garden | 2.03× | ||
| 17 | Australia Post | Business & Career | 1.92× | ||
| 18 | Child | Kids & Family | 1.71× | ||
| 19 | Canberra | Travel & Leisure | 1.53× | ||
| 20 | Oceania | Travel & Leisure | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 1.92× | |
| Mindfulness | BALANCE | 1.49× | |
| Community Orientation | OPEN | 1.46× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.56× | |
| Career Orientation | POWER | 0.58× | |
| Risk Appetite | THRILL | 0.74× |
Blanket has an estimated audience of 2,563,443 people in Australia, concentrated in New South Wales and Victoria.
73.6% of Blanket fans are female, 26.4% are male, with an average age of 43.7 years.
Blanket fans show strongest brand affinity for Bedding (4.26×), Spotlight (software) (3.12×), and Pillow (4.99×) over the country average.
Blanket fans in Australia are most concentrated in New South Wales (reach ~900K), Victoria (reach ~800K), and Queensland (reach ~600K). These three regions account for the largest share of the active audience.
Beyond Blanket itself, the audience over-indexes on Spotlight (software) (3.12×), Pillow (4.99×), Bed sheet (5.42×), and Ornamental plant (3.8×) compared to the Australia average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Blanket. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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