A data profile of the people who buy, follow and care about Flower in Australia — modelled from more than twelve digital signal sources. Flower has an estimated audience of 7,003,262 people in Australia.
The average Flower fan in Australia is 44.1 years old, more female, and lives primarily in New South Wales.
The audience is concentrated in New South Wales, Victoria, Queensland.
Top brand affinities include Botany, Tradition, Flower bouquet, with strongest over-indexing on Botany (1.56× the country average).
Demographically, the Flower audience skews more female with an average age of 44.1, and over-indexes on personality traits such as Design Affinity, Tradition.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 8 regions tracked by Rascasse.
The typical Flower fan in Australia is more female, around 44.1 years old, with strong Design Affinity tendencies and a notable affinity for Botany.
The key figures that characterise the Flower profile in Australia.
70.2% are female, 29.8% are male, average age 44.1.
| Metric | Value |
|---|---|
| Female | 70.2% |
| Male | 29.8% |
| Average age | 44.1 |
| Estimated audience size | 7,003,262 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 17% | |
| 30-39 | 18% | |
| 40-49 | 22% | |
| 50+ | 34% |
of the worldwide Flower audience comes from Australia.
| Country | Share |
|---|---|
| United States | 17.3% |
| China | 6.2% |
| Japan | 6.1% |
Where the Flower audience in Australia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | South Australia | ~700K | 1.24× | |
| 02 | Western Australia | ~900K | 1.12× | |
| 03 | Victoria | ~2.5M | 1.09× | |
| 04 | Queensland | ~1.5M | 1.02× | |
| 05 | New South Wales | ~2.5M | 1.01× | |
| 06 | Australian Capital Territory | ~100K | 0.91× | |
| 07 | Northern Territory | ~60K | 0.85× | |
| 08 | Tasmania | ~100K | 0.80× |
The strongest cross-interests of the Flower audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Salaryman | Business & Career | 2.13× | ||
| 02 | Times Square | Travel & Leisure | 2.08× | ||
| 03 | Korean hip hop | Music & Radio | 2.02× | ||
| 04 | ikon | Music & Radio | 1.98× | ||
| 05 | Flower bouquet | Home & Garden | 1.96× | ||
| 06 | BB cream | Beauty & Wellness | 1.83× | ||
| 07 | Unique Gifts | Shopping | 1.65× | ||
| 08 | Marriage vows | Kids & Family | 1.63× | ||
| 09 | Nail art | Beauty & Wellness | 1.63× | ||
| 10 | Japanese art | Arts & Culture | 1.63× | ||
| 11 | Concealer | Beauty & Wellness | 1.62× | ||
| 12 | Handmade | Home & Garden | 1.59× | ||
| 13 | Korea | Travel & Leisure | 1.59× | ||
| 14 | Botany | Home & Garden | 1.56× | ||
| 15 | Handmade Crafts | Kids & Family | 1.56× | ||
| 16 | Nail salon | Beauty & Wellness | 1.54× | ||
| 17 | Tradition | Politics & Society | 1.51× | ||
| 18 | Mascara | Beauty & Wellness | 1.51× | ||
| 19 | Flower garden | Home & Garden | 1.50× | ||
| 20 | Eye liner | Beauty & Wellness | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 1.20× | |
| Tradition | CONSERVATISM | 1.18× | |
| Creativity | OPEN | 1.12× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.83× | |
| Risk Appetite | THRILL | 0.85× | |
| Spirituality | BALANCE | 0.88× |
Flower has an estimated audience of 7,003,262 people in Australia, concentrated in New South Wales and Victoria.
70.2% of Flower fans are female, 29.8% are male, with an average age of 44.1 years.
Flower fans show strongest brand affinity for Botany (1.56×), Tradition (1.51×), and Flower bouquet (1.96×) over the country average.
Flower fans in Australia are most concentrated in New South Wales (reach ~2.5M), Victoria (reach ~2.5M), and Queensland (reach ~1.5M). These three regions account for the largest share of the active audience.
Beyond Flower itself, the audience over-indexes on Tradition (1.51×), Flower bouquet (1.96×), ikon (1.98×), and Korean hip hop (2.02×) compared to the Australia average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Flower. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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