A data profile of the people who buy, follow and care about Tradition in Australia — modelled from more than twelve digital signal sources. Tradition has an estimated audience of 3,381,990 people in Australia.
The average Tradition fan in Australia is 44.3 years old, more female, and lives primarily in New South Wales.
The audience is concentrated in New South Wales, Victoria, Queensland.
Top brand affinities include Textile industry, Color, Sewing, with strongest over-indexing on Textile industry (3.81× the country average).
Demographically, the Tradition audience skews more female with an average age of 44.3, and over-indexes on personality traits such as Tradition, Community Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 8 regions tracked by Rascasse.
The typical Tradition fan in Australia is more female, around 44.3 years old, with strong Tradition tendencies and a notable affinity for Textile industry.
The key figures that characterise the Tradition profile in Australia.
69.5% are female, 30.5% are male, average age 44.3.
| Metric | Value |
|---|---|
| Female | 69.5% |
| Male | 30.5% |
| Average age | 44.3 |
| Estimated audience size | 3,381,990 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 17% | |
| 30-39 | 18% | |
| 40-49 | 22% | |
| 50+ | 33% |
of the worldwide Tradition audience comes from Australia.
| Country | Share |
|---|---|
| United States | 22.4% |
| Japan | 6.2% |
| United Kingdom | 4.6% |
Where the Tradition audience in Australia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Northern Territory | ~40K | 1.34× | |
| 02 | South Australia | ~300K | 1.03× | |
| 03 | Western Australia | ~400K | 0.96× | |
| 04 | New South Wales | ~1M | 0.94× | |
| 05 | Victoria | ~900K | 0.90× | |
| 06 | Australian Capital Territory | ~60K | 0.90× | |
| 07 | Tasmania | ~60K | 0.88× | |
| 08 | Queensland | ~700K | 0.85× |
The strongest cross-interests of the Tradition audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Textile industry | Fashion & Accessoires | 3.81× | ||
| 02 | Tablecloth | Home & Garden | 3.51× | ||
| 03 | Marriage vows | Kids & Family | 2.62× | ||
| 04 | Ancient Greek | Politics & Society | 2.50× | ||
| 05 | Benjamin Netanyahu | Politics & Society | 2.35× | ||
| 06 | Weaving | Fashion & Accessoires | 2.08× | ||
| 07 | Crochet | Home & Garden | 2.07× | ||
| 08 | Sewing | Home & Garden | 2.00× | ||
| 09 | Yarn | Fashion & Accessoires | 2.00× | ||
| 10 | Bohemian style | Fashion & Accessoires | 1.83× | ||
| 11 | Boho-chic | Fashion & Accessoires | 1.76× | ||
| 12 | Knitting | Home & Garden | 1.76× | ||
| 13 | Grandparent | Kids & Family | 1.73× | ||
| 14 | Genetics | Kids & Family | 1.66× | ||
| 15 | Color | Home & Garden | 1.65× | ||
| 16 | Skirt | Fashion & Accessoires | 1.62× | ||
| 17 | Childbirth | Kids & Family | 1.59× | ||
| 18 | Cotton | Fashion & Accessoires | 1.56× | ||
| 19 | Girl | Kids & Family | 1.55× | ||
| 20 | Culinary art | Arts & Culture | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 1.53× | |
| Community Orientation | OPEN | 1.50× | |
| Individualism | JOY | 1.39× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.65× | |
| Luxury Orientation | PREMIUM | 0.77× | |
| Quality Awareness | PREMIUM | 0.83× |
Tradition has an estimated audience of 3,381,990 people in Australia, concentrated in New South Wales and Victoria.
69.5% of Tradition fans are female, 30.5% are male, with an average age of 44.3 years.
Tradition fans show strongest brand affinity for Textile industry (3.81×), Color (1.65×), and Sewing (2×) over the country average.
Tradition fans in Australia are most concentrated in New South Wales (reach ~1M), Victoria (reach ~900K), and Queensland (reach ~700K). These three regions account for the largest share of the active audience.
Beyond Tradition itself, the audience over-indexes on Color (1.65×), Sewing (2×), Cotton (1.56×), and Marriage vows (2.62×) compared to the Australia average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Tradition. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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