A data profile of the people who buy, follow and care about Weaving in Australia — modelled from more than twelve digital signal sources. Weaving has an estimated audience of 2,361,266 people in Australia.
The average Weaving fan in Australia is 44.0 years old, more female, and lives primarily in New South Wales.
The audience is concentrated in New South Wales, Victoria, Queensland.
Top brand affinities include Fiber, Wool, Yarn, with strongest over-indexing on Fiber (3.6× the country average).
Demographically, the Weaving audience skews more female with an average age of 44.0, and over-indexes on personality traits such as Creativity, Design Affinity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 8 regions tracked by Rascasse.
The typical Weaving fan in Australia is more female, around 44.0 years old, with strong Creativity tendencies and a notable affinity for Fiber.
The key figures that characterise the Weaving profile in Australia.
78.1% are female, 21.9% are male, average age 44.0.
| Metric | Value |
|---|---|
| Female | 78.1% |
| Male | 21.9% |
| Average age | 44.0 |
| Estimated audience size | 2,361,266 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 16% | |
| 30-39 | 18% | |
| 40-49 | 22% | |
| 50+ | 33% |
of the worldwide Weaving audience comes from Australia.
| Country | Share |
|---|---|
| United States | 20.8% |
| United Kingdom | 6.1% |
| India | 5.9% |
Where the Weaving audience in Australia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | New South Wales | ~1M | 1.31× | |
| 02 | Victoria | ~800K | 1.09× | |
| 03 | Australian Capital Territory | ~50K | 1.03× | |
| 04 | South Australia | ~200K | 0.99× | |
| 05 | Northern Territory | ~20K | 0.98× | |
| 06 | Western Australia | ~300K | 0.94× | |
| 07 | Tasmania | ~50K | 0.92× | |
| 08 | Queensland | ~500K | 0.89× |
The strongest cross-interests of the Weaving audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Knitting needle | Fashion & Accessoires | 4.37× | ||
| 02 | Fiber | Health | 3.60× | ||
| 03 | Yarn | Fashion & Accessoires | 2.97× | ||
| 04 | Wool | Fashion & Accessoires | 2.68× | ||
| 05 | Quilt | Home & Garden | 2.56× | ||
| 06 | Linen | Fashion & Accessoires | 2.45× | ||
| 07 | Knitting | Home & Garden | 2.31× | ||
| 08 | Sewing | Home & Garden | 2.26× | ||
| 09 | Crochet | Home & Garden | 2.21× | ||
| 10 | Cotton | Fashion & Accessoires | 2.08× | ||
| 11 | Frock | Fashion & Accessoires | 2.06× | ||
| 12 | Adairs | Home & Garden | 1.88× | ||
| 13 | Color | Home & Garden | 1.76× | ||
| 14 | Textile | Fashion & Accessoires | 1.76× | ||
| 15 | Skirt | Fashion & Accessoires | 1.70× | ||
| 16 | Chair | Home & Garden | 1.60× | ||
| 17 | Leather | Fashion & Accessoires | 1.60× | ||
| 18 | Living room | Home & Garden | 1.59× | ||
| 19 | Trousers | Fashion & Accessoires | 1.54× | ||
| 20 | Men's clothing | Fashion & Accessoires | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 1.53× | |
| Design Affinity | PREMIUM | 1.44× | |
| Tradition | CONSERVATISM | 1.26× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 0.85× | |
| Need for Security | CONSERVATISM | 0.85× | |
| Patriotism | CONSERVATISM | 0.86× |
Weaving has an estimated audience of 2,361,266 people in Australia, concentrated in New South Wales and Victoria.
78.1% of Weaving fans are female, 21.9% are male, with an average age of 44.0 years.
Weaving fans show strongest brand affinity for Fiber (3.6×), Wool (2.68×), and Yarn (2.97×) over the country average.
Weaving fans in Australia are most concentrated in New South Wales (reach ~1M), Victoria (reach ~800K), and Queensland (reach ~500K). These three regions account for the largest share of the active audience.
Beyond Weaving itself, the audience over-indexes on Wool (2.68×), Yarn (2.97×), Cotton (2.08×), and Knitting (2.31×) compared to the Australia average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Weaving. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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