A data profile of the people who buy, follow and care about Living room in Australia — modelled from more than twelve digital signal sources. Living room has an estimated audience of 4,106,227 people in Australia.
Living room has an estimated audience of 4,106,227 people in Australia. 70.7% are female, 29.3% are male, average age 45.6. Top brand affinities: IKEA, Real property, TK Maxx, Home Appliances, Aldi.
Top brand affinities include IKEA, Real property, TK Maxx, with strongest over-indexing on IKEA (2.67× the country average).
Demographically, the Living room audience skews more female with an average age of 45.6, and over-indexes on personality traits such as Quality Awareness, Indulgence.
The typical Living room fan in Australia is more female, around 45.6 years old, with strong Quality Awareness tendencies and a notable affinity for IKEA.
The key figures that characterise the Living room profile in Australia.
70.7% are female, 29.3% are male, average age 45.6.
| Metric | Value |
|---|---|
| Female | 70.7% |
| Male | 29.3% |
| Average age | 45.6 |
| Estimated audience size | 4,106,227 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 5% | |
| 20-29 | 16% | |
| 30-39 | 20% | |
| 40-49 | 25% | |
| 50+ | 34% |
of the worldwide Living room audience comes from Australia.
| Country | Share |
|---|---|
| United States | 12.0% |
| Japan | 8.3% |
| Germany | 4.9% |
The strongest cross-interests of the Living room audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Single-family detached home | Home & Garden | 4.89× | ||
| 02 | TK Maxx | Shopping | 4.08× | ||
| 03 | Houzz | Home & Garden | 3.85× | ||
| 04 | Real property | Home & Garden | 3.09× | ||
| 05 | Kitchenware | Home & Garden | 2.79× | ||
| 06 | IKEA | Home & Garden | 2.67× | ||
| 07 | Blanket | Home & Garden | 2.33× | ||
| 08 | Microwave oven | Home & Garden | 2.27× | ||
| 09 | First class travel | Travel & Leisure | 2.11× | ||
| 10 | Home Appliances | Home & Garden | 2.06× | ||
| 11 | Discount stores | Shopping | 2.05× | ||
| 12 | Children's clothing | Fashion & Accessoires | 1.87× | ||
| 13 | First-time buyer | Shopping | 1.74× | ||
| 14 | Aldi | Shopping | 1.72× | ||
| 15 | Renovation | Home & Garden | 1.72× | ||
| 16 | Refrigerator | Home & Garden | 1.67× | ||
| 17 | Mortgage loans | Business & Career | 1.62× | ||
| 18 | Mattress | Home & Garden | 1.62× | ||
| 19 | Shopping malls | Shopping | 1.60× | ||
| 20 | Organic food | Food & Beverages | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 2.00× | |
| Indulgence | JOY | 1.68× | |
| Design Affinity | PREMIUM | 1.63× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.85× | |
| Risk Appetite | THRILL | 0.88× | |
| Social Media Usage | JOY | 0.92× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Living room. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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