A data profile of the people who buy, follow and care about Living room in Switzerland — modelled from more than twelve digital signal sources. Living room has an estimated audience of 1,083,609 people in Switzerland.
Living room has an estimated audience of 1,083,609 people in Switzerland. 62.9% are female, 37.1% are male, average age 41.7. Top brand affinities: Bedroom furniture, Bed sheet, Zara Home, IKEA, Modern architecture.
Top brand affinities include Bedroom furniture, Bed sheet, Zara Home, with strongest over-indexing on Bedroom furniture (11.85× the country average).
Demographically, the Living room audience skews more female with an average age of 41.7, and over-indexes on personality traits such as Design Affinity, DIY Mentality.
The typical Living room fan in Switzerland is more female, around 41.7 years old, with strong Design Affinity tendencies and a notable affinity for Bedroom furniture.
The key figures that characterise the Living room profile in Switzerland.
62.9% are female, 37.1% are male, average age 41.7.
| Metric | Value |
|---|---|
| Female | 62.9% |
| Male | 37.1% |
| Average age | 41.7 |
| Estimated audience size | 1,083,609 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 21% | |
| 30-39 | 21% | |
| 40-49 | 23% | |
| 50+ | 23% |
of the worldwide Living room audience comes from Switzerland.
| Country | Share |
|---|---|
| United States | 12.0% |
| Japan | 8.3% |
| Germany | 4.9% |
The strongest cross-interests of the Living room audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Bed sheet | Home & Garden | 12.88× | ||
| 02 | Zara Home | Home & Garden | 11.97× | ||
| 03 | Bedroom furniture | Home & Garden | 11.85× | ||
| 04 | Vitra | Home & Garden | 7.66× | ||
| 05 | Condominium | Home & Garden | 6.75× | ||
| 06 | Lowe's | Shopping | 6.23× | ||
| 07 | Scandinavian design | Home & Garden | 6.04× | ||
| 08 | Modern architecture | Arts & Culture | 4.61× | ||
| 09 | Property finder | Home & Garden | 4.60× | ||
| 10 | Terraced house | Home & Garden | 4.58× | ||
| 11 | Residential area | Home & Garden | 4.42× | ||
| 12 | Single-family detached home | Home & Garden | 3.42× | ||
| 13 | Garden furniture | Home & Garden | 3.35× | ||
| 14 | Renovation | Home & Garden | 3.32× | ||
| 15 | Apartment | Business & Career | 3.04× | ||
| 16 | First-time buyer | Shopping | 2.96× | ||
| 17 | IKEA | Home & Garden | 1.95× | ||
| 18 | Hornbach | Shopping | 1.91× | ||
| 19 | Spas | Beauty & Wellness | 1.81× | ||
| 20 | Aldi | Shopping | 1.78× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 2.42× | |
| DIY Mentality | THRILL | 1.80× | |
| Indulgence | JOY | 1.77× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.79× | |
| Extroversion | THRILL | 0.91× | |
| Sports Activity | POWER | 1.01× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Switzerland who actively search for Living room. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Switzerland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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