A data profile of the people who buy, follow and care about Modern architecture in Switzerland — modelled from more than twelve digital signal sources. Modern architecture has an estimated audience of 899,008 people in Switzerland.
The average Modern architecture fan in Switzerland is 40.9 years old, more female, and lives primarily in Fribourg.
The audience is concentrated in Fribourg, Canton of Zürich, Vaud.
Top brand affinities include Home repair, Home construction, Renovation, with strongest over-indexing on Home repair (7.27× the country average).
Demographically, the Modern architecture audience skews more female with an average age of 40.9, and over-indexes on personality traits such as Price Sensitivity, Healthy Lifestyle.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 25 regions tracked by Rascasse.
The typical Modern architecture fan in Switzerland is more female, around 40.9 years old, with strong Price Sensitivity tendencies and a notable affinity for Home repair.
The key figures that characterise the Modern architecture profile in Switzerland.
56.7% are female, 43.3% are male, average age 40.9.
| Metric | Value |
|---|---|
| Female | 56.7% |
| Male | 43.3% |
| Average age | 40.9 |
| Estimated audience size | 899,008 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 22% | |
| 30-39 | 22% | |
| 40-49 | 23% | |
| 50+ | 21% |
of the worldwide Modern architecture audience comes from Switzerland.
| Country | Share |
|---|---|
| United States | 13.3% |
| Japan | 6.9% |
| China | 4.3% |
Where the Modern architecture audience in Switzerland is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Fribourg | ~100K | 4.28× | |
| 02 | Luzern | ~80K | 2.06× | |
| 03 | Canton of Nidwalden | ~4K | 1.25× | |
| 04 | Uri | ~3K | 1.13× | |
| 05 | Canton of Glarus | ~4K | 1.11× | |
| 06 | Canton of Obwalden | ~4K | 1.09× | |
| 07 | Jura | ~7K | 1.08× | |
| 08 | Appenzell Ausserrhoden | ~4K | 1.06× | |
| 09 | Schaffhausen | ~7K | 1.02× | |
| 10 | Vaud | ~80K | 0.94× | |
| 11 | Canton of Zug | ~10K | 0.93× | |
| 12 | Schwyz | ~10K | 0.91× | |
| 13 | Neuchatel | ~20K | 0.88× | |
| 14 | Graubünden | ~20K | 0.87× | |
| 15 | Solothurn | ~20K | 0.83× | |
| 16 | Valais | ~30K | 0.82× | |
| 17 | Basel-City | ~30K | 0.82× | |
| 18 | Thurgau | ~20K | 0.82× | |
| 19 | Basel-Landschaft | ~20K | 0.82× | |
| 20 | Canton of Bern | ~70K | 0.78× | |
| 21 | Canton of Zürich | ~100K | 0.76× | |
| 22 | Aargau | ~40K | 0.74× | |
| 23 | Canton of St. Gallen | ~30K | 0.74× | |
| 24 | Canton of Geneva | ~40K | 0.73× | |
| 25 | Ticino | ~30K | 0.73× |
The strongest cross-interests of the Modern architecture audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Home repair | Home & Garden | 7.27× | ||
| 02 | Home construction | Home & Garden | 7.06× | ||
| 03 | Ideal Home | Movies & TV | 6.19× | ||
| 04 | Bedroom furniture | Home & Garden | 6.10× | ||
| 05 | Home decorating ideas | Home & Garden | 5.66× | ||
| 06 | Modern furniture | Home & Garden | 5.52× | ||
| 07 | Architecture & Interior Design | Home & Garden | 5.48× | ||
| 08 | Dining room | Home & Garden | 5.22× | ||
| 09 | Starter home | Home & Garden | 4.84× | ||
| 10 | Mortgage calculator | Home & Garden | 4.78× | ||
| 11 | Living room | Home & Garden | 4.61× | ||
| 12 | Home Interior Design | Home & Garden | 4.51× | ||
| 13 | Renovation | Home & Garden | 4.50× | ||
| 14 | Home Design | Home & Garden | 4.22× | ||
| 15 | Property finder | Home & Garden | 4.22× | ||
| 16 | Garden furniture | Home & Garden | 4.07× | ||
| 17 | Gift shop | Home & Garden | 3.89× | ||
| 18 | Architecture & Design | Business & Career | 3.75× | ||
| 19 | ImmoScout24 | Home & Garden | 3.30× | ||
| 20 | IKEA | Home & Garden | 1.61× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 1.41× | |
| Healthy Lifestyle | BALANCE | 1.28× | |
| Urban Lifestyle | OPEN | 1.06× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.53× | |
| Early Adopter Mentality | POWER | 0.76× | |
| Social Media Usage | JOY | 0.77× |
Modern architecture has an estimated audience of 899,008 people in Switzerland, concentrated in Fribourg and Canton of Zürich.
56.7% of Modern architecture fans are female, 43.3% are male, with an average age of 40.9 years.
Modern architecture fans show strongest brand affinity for Home repair (7.27×), Home construction (7.06×), and Renovation (4.5×) over the country average.
Modern architecture fans in Switzerland are most concentrated in Fribourg (reach ~100K), Canton of Zürich (reach ~100K), and Vaud (reach ~80K). These three regions account for the largest share of the active audience.
Beyond Modern architecture itself, the audience over-indexes on Home construction (7.06×), Renovation (4.5×), ImmoScout24 (3.3×), and Living room (4.61×) compared to the Switzerland average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Switzerland who actively search for Modern architecture. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Switzerland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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