A data profile of the people who buy, follow and care about Home Design in Switzerland — modelled from more than twelve digital signal sources. Home Design has an estimated audience of 1,044,486 people in Switzerland.
Home Design has an estimated audience of 1,044,486 people in Switzerland. 63.8% are female, 36.2% are male, average age 39.6. Top brand affinities: Bedroom furniture, Modern architecture, Aldi, Renovation, Property finder.
Top brand affinities include Bedroom furniture, Modern architecture, Aldi, with strongest over-indexing on Bedroom furniture (7.2× the country average).
Demographically, the Home Design audience skews more female with an average age of 39.6, and over-indexes on personality traits such as Design Affinity, Indulgence.
The typical Home Design fan in Switzerland is more female, around 39.6 years old, with strong Design Affinity tendencies and a notable affinity for Bedroom furniture.
The key figures that characterise the Home Design profile in Switzerland.
63.8% are female, 36.2% are male, average age 39.6.
| Metric | Value |
|---|---|
| Female | 63.8% |
| Male | 36.2% |
| Average age | 39.6 |
| Estimated audience size | 1,044,486 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 24% | |
| 30-39 | 21% | |
| 40-49 | 22% | |
| 50+ | 18% |
of the worldwide Home Design audience comes from Switzerland.
| Country | Share |
|---|---|
| United States | 20.6% |
| Japan | 8.8% |
| Germany | 6.8% |
The strongest cross-interests of the Home Design audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Bedroom furniture | Home & Garden | 7.20× | ||
| 02 | Zara Home | Home & Garden | 5.92× | ||
| 03 | Vitra | Home & Garden | 5.08× | ||
| 04 | Bed sheet | Home & Garden | 4.70× | ||
| 05 | Scandinavian design | Home & Garden | 4.56× | ||
| 06 | Modern architecture | Arts & Culture | 4.22× | ||
| 07 | Residential area | Home & Garden | 3.86× | ||
| 08 | Property finder | Home & Garden | 3.74× | ||
| 09 | First-time buyer | Shopping | 3.67× | ||
| 10 | Renovation | Home & Garden | 2.93× | ||
| 11 | Uniqlo | Shopping | 2.91× | ||
| 12 | KFC | Food & Beverages | 2.89× | ||
| 13 | French Bulldog | Pets & Animals | 2.58× | ||
| 14 | Innovation | Business & Career | 2.54× | ||
| 15 | Art exhibition | Arts & Culture | 2.22× | ||
| 16 | Aldi | Shopping | 2.18× | ||
| 17 | Drop shipping | Shopping | 2.02× | ||
| 18 | Apartment | Business & Career | 1.96× | ||
| 19 | Interior design | Business & Career | 1.86× | ||
| 20 | ImmoScout24 | Home & Garden | 1.59× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 2.39× | |
| Indulgence | JOY | 1.67× | |
| Urban Lifestyle | OPEN | 1.57× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.56× | |
| Extroversion | THRILL | 0.83× | |
| Tradition | CONSERVATISM | 0.85× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Switzerland who actively search for Home Design. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Switzerland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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